| The positive role of labelling on consumers’ perceived behavioural control and intention to purchase organic food R Aitken, L Watkins, J Williams, A Kean Journal of Cleaner Production 255, 120334, 2020 | 206 | 2020 |
| Conscientious consumers: a relationship between moral foundations, political orientation and sustainable consumption L Watkins, R Aitken, D Mather Journal of Cleaner Production 134, 137-146, 2016 | 154 | 2016 |
| The cross‐cultural appropriateness of survey‐based value (s) research: A review of methodological issues and suggestion of alternative methodology L Watkins International Marketing Review 27 (6), 694-716, 2010 | 95 | 2010 |
| Japanese tourism values: A means–end investigation LJ Watkins, J Gnoth Journal of Travel Research 50 (6), 654-668, 2011 | 90 | 2011 |
| Methodological issues in using Kahle's list of values scale for Japanese tourism behaviour L Watkins, J Gnoth Journal of Vacation Marketing 11 (3), 225-233, 2005 | 77 | 2005 |
| The value orientation approach to understanding culture L Watkins, J Gnoth Annals of Tourism Research 38 (4), 1274-1299, 2011 | 71 | 2011 |
| Resident perceptions of tourism: The role of social distance M Thyne, L Watkins, M Yoshida International Journal of Tourism Research 20 (2), 256-266, 2018 | 52 | 2018 |
| Social distance between residents and tourists explained by residents’ attitudes concerning tourism M Thyne, KM Woosnam, L Watkins, MA Ribeiro Journal of Travel Research 61 (1), 150-169, 2022 | 46 | 2022 |
| Advertising's impact on pre‐schoolers’ brand knowledge and materialism L Watkins, R Aitken, K Robertson, M Thyne, J Williams International Journal of Consumer Studies 40 (5), 583-591, 2016 | 37 | 2016 |
| Public and parental perceptions of and concerns with advertising to preschool children L Watkins, R Aitken, K Robertson, M Thyne International Journal of Consumer Studies 40 (5), 592-600, 2016 | 35 | 2016 |
| Japanese travel culture: An investigation of the links between early Japanese pilgrimage and modern Japanese travel behaviour L Watkins New Zealand Journal of Asian Studies 10 (2), 93-110, 2008 | 32 | 2008 |
| Envisioning a sustainable consumption future R Aitken, L Watkins, S Kemp Young Consumers 20 (4), 299-313, 2019 | 23 | 2019 |
| Retailers targeting children with set collection promotions: the child’s perspective M Thyne, K Robertson, L Watkins, O Casey International Journal of Retail & Distribution Management 47 (6), 643-658, 2019 | 18 | 2019 |
| An objective assessment of children's exposure to brand marketing in New Zealand (Kids' Cam): a cross-sectional study L Watkins, R Gage, M Smith, C McKerchar, R Aitken, L Signal The Lancet Planetary Health 6 (2), e132-e138, 2022 | 16 | 2022 |
| Environmental influences on pre-schooler’s understanding of brand symbolism L Watkins, R Aitken, M Thyne, K Robertson, D Borzekowski Marketing Intelligence & Planning 35 (7), 907-922, 2017 | 16 | 2017 |
| Culture, values and Japanese tourism behaviour L Watkins University of Otago, 2006 | 16 | 2006 |
| “Harm or Good?”: Consumer Perceptions of Corporate Strategic Giving in Schools R Aitken, L Watkins Journal of Consumer Affairs 51 (2), 406-432, 2017 | 15 | 2017 |
| The impact of marketing on children’s well-being in a digital age C Oates, L Watkins, M Thyne European Journal of Marketing 50 (11), 1969-1974, 2016 | 12 | 2016 |
| Measuring and enhancing children’s sustainable consumption and production literacy L Watkins, R Aitken, J Ford Young Consumers 20 (4), 285-298, 2019 | 10 | 2019 |
| Capturing the commercial world of children: The feasibility of wearable cameras to assess marketing exposure L Watkins, R Aitken, R Gage, MB Smith, TJ Chambers, M Barr, J Stanley, ... Journal of Consumer Affairs 53 (4), 1396-1420, 2019 | 8 | 2019 |
