‪Chong Yu‬ - ‪Google Scholar‬

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Co-authors

Zhaleh Najafi-TavaniAssociate Professor of Marketing, University of LeedsVerified email at leeds.ac.uk
Matthew J. RobsonCardiff UniversityVerified email at cardiff.ac.uk
Ghasem ZaefarianLeeds University Business SchoolVerified email at Leeds.ac.uk
Dionysius AngUniversity of LeedsVerified email at leeds.ac.uk
Eleni ZantidouLecturer in Marketing, University of HullVerified email at hull.ac.uk

Chong Yu

Chong Yu

Senior Lecturer in Marketing, Middlesex University London

Verified email at mdx.ac.uk - Homepage

Business relationships MNC subsidiary performance


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Building subsidiary local responsiveness:(When) does the directionality of intrafirm knowledge transfers matter? Z Najafi-Tavani, MJ Robson, G Zaefarian, U Andersson, C Yu Journal of World Business 53 (4), 475-492, 2018	39	2018
When challenges hinder: An investigation of buyer-imposed stressors on supplier flexibility C Yu, D Ang, Z Najafi-Tavani, E Zantidou Industrial Marketing Management 113, 88-99, 2023		2023
The Effects of Challenge and Hindrance Stressors on Multinational Corporations' Subsidiary Performance: The Role of Institutional Dependence C Yu University of Leeds, 2020		2020
The Roles of Institutional Dependence and Slack Financial Resources: Implications for the Challenge–Hindrance Stressors Framework in Headquarters-Subsidiary Relationships C Yu, Z Najafi-Tavani, M Robson, G Zaefarian Proceedings of the European Marketing Academy 49, 64553, 2020		2020
Middlesex University Research Repository Z Najafi-Tavani, MJ Robson, G Zaefarian, U Andersson, C Yu

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