| Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy W Tafesse, BP Wood Journal of retailing and consumer services 58, 102303, 2021 | 382 | 2021 |
| Content strategies and audience response on Facebook brand pages W Tafesse Marketing Intelligence & Planning 33 (6), 927-943, 2015 | 273 | 2015 |
| An experiential model of consumer engagement in social media W Tafesse Journal of Product & Brand Management 25 (5), 424-434, 2016 | 255 | 2016 |
| Implementing social media marketing strategically: an empirical assessment W Tafesse, A Wien Journal of Marketing Management 34 (9-10), 732-749, 2018 | 208 | 2018 |
| A framework for categorizing social media posts W Tafesse, A Wien Cogent Business & Management 4 (1), 1284390, 2017 | 166 | 2017 |
| Using message strategy to drive consumer behavioral engagement on social media W Tafesse, A Wien Journal of Consumer Marketing 35 (3), 241-253, 2018 | 150 | 2018 |
| IMC–an integrative review W Tafesse, PJ Kitchen International Journal of Advertising 36 (2), 210-226, 2017 | 118 | 2017 |
| Conceptualization of brand experience in an event marketing context W Tafesse Journal of Promotion Management 22 (1), 34-48, 2016 | 115 | 2016 |
| YouTube marketing: how marketers' video optimization practices influence video views W Tafesse Internet research 30 (6), 1689-1707, 2020 | 113 | 2020 |
| A systematic review of the trade show marketing literature: 1980–2014 W Tafesse, K Skallerud Industrial Marketing Management 63, 18-30, 2017 | 90 | 2017 |
| The dimensionality of trade show performance in an emerging market W Tafesse, T Korneliussen International Journal of Emerging Markets 6 (1), 38-49, 2011 | 59 | 2011 |
| Towards an exchange view of trade fairs W Tafesse, K Skallerud Journal of Business & Industrial Marketing 30 (7), 795-804, 2015 | 49 | 2015 |
| Communicating crowdfunding campaigns: How message strategy, vivid media use and product type influence campaign success W Tafesse Journal of Business Research 127, 252-263, 2021 | 42 | 2021 |
| Identifying factors affecting consumers purchase incidence at retail trade shows W Tafesse, T Korneliussen Journal of Retailing and Consumer Services 19 (4), 438-444, 2012 | 42 | 2012 |
| Importance performance analysis as a trade show performance evaluation and benchmarking tool W Tafesse, T Korneliussen, K Skallerud Journal of Convention & Event Tourism 11 (4), 314-328, 2010 | 40 | 2010 |
| Understanding how resource deployment strategies influence trade show organizers’ performance effectiveness W Tafesse European Journal of Marketing 48 (5/6), 1009-1025, 2014 | 35 | 2014 |
| Examining the effect of using multiple media tools on the marketing performance of organizations in a trade campaign environment W Tafesse, T Korneliussen Journal of Marketing Communications 19 (3), 215-227, 2013 | 32 | 2013 |
| The effect of social networking site use on college students’ academic performance: The mediating role of student engagement W Tafesse Education and Information Technologies 25, 4747-4763, 2020 | 28 | 2020 |
| The effect of app store strategy on app rating: The moderating role of hedonic and utilitarian mobile apps W Tafesse International Journal of Information Management 57, 102299, 2021 | 27 | 2021 |
| Social networking sites use and college students’ academic performance: testing for an inverted U-shaped relationship using automated mobile app usage data W Tafesse International Journal of Educational Technology in Higher Education 19 (1), 16, 2022 | 26 | 2022 |
Anders Hauge WienAssociate professor, School of Business, UiT Arctic University of NorwayVerified email at uit.no
