Anne-Marie HEDE
Cited by
Cited by
Managing special events in the new era of the triple bottom line
AM Hede
Event Management 11 (1-2), 13-22, 2007
Social policy for sport events: Leveraging (relationships with) teams from other nations for community benefit
P Kellett, AM Hede, L Chalip
European sport management quarterly 8 (2), 101-121, 2008
Museum marketing: Competing in the global marketplace
R Rentschler, AM Hede
Routledge, 2007
Sports-events, tourism and destination marketing strategies: an Australian case study of Athens 2004 and its media telecast
AM Hede
Journal of Sport & Tourism 10 (3), 187-200, 2005
Leveraging the human side of the brand using a sense of place: Case studies of craft breweries
AM Hede, T Watne
Journal of Marketing Management 29 (1-2), 207-224, 2013
A journey to the authentic: Museum visitors and their negotiation of the inauthentic
AM Hede, M Thyne
Journal of Marketing Management 26 (7-8), 686-705, 2010
Nation branding: A critical appraisal of Incredible India
F Kerrigan, J Shivanandan, AM Hede
Journal of Macromarketing 32 (3), 319-327, 2012
Marketing communications for special events: analysing managerial practice, consumer perceptions and preferences
AM Hede, P Kellett
European Journal of Marketing, 2011
Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings
AM Hede, R Garma, A Josiassen, M Thyne
European Journal of Marketing, 2014
Using narrative inquiry to explore the impact of art on individuals
TR White, AM Hede
The journal of arts management, law, and society 38 (1), 19-36, 2008
Segmentation of special event attendees using personal values: Relationships with satisfaction and behavioural intentions
AM Hede, L Jago, M Deery
Journal of Quality Assurance in Hospitality & Tourism 5 (2-4), 33-55, 2005
Building online brand communities: Exploring the benefits, challenges and risks in the Australian event sector
AM Hede, P Kellett
Journal of Vacation Marketing 18 (3), 239-250, 2012
Lessons from arts experiences for service‐dominant logic
TR White, AM Hede, R Rentschler
Marketing Intelligence & Planning, 2009
Museum pricing: challenges to theory development and practice
R Rentschler, AM Hede, TR White
International Journal of Nonprofit and Voluntary Sector Marketing 12 (2 …, 2007
An agenda for special event research: lessons for the past and directions for the future
AM Hede, L Jago, M Deery
Journal of hospitality and tourism management 10, 1-14, 2003
Food and wine festivals: Stakeholders, long-term outcomes and strategies for success
AM Hede
Food and wine festivals and events around the world: Development, management …, 2008
Special event research 1990-2001: key trends and issues
AM Hede, LK Jago, M Deery
Australian Centre for Event Management, 2002
Network analysis of tourism events: An approach to improve marketing practices for sustainable tourism
AM Hede, R Stokes
Journal of Travel & Tourism Marketing 26 (7), 656-669, 2009
Perceptions of the host destination as a result of attendance at a special event: a post-consumption analysis
T Hede, TL Jago
International journal of event management research, 2005
Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters
M Thyne, AM Hede
Journal of Marketing Management 32 (15-16), 1478-1493, 2016
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