| Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences JB Barhorst, G McLean, E Shah, R Mack Journal of Business Research 122, 423-436, 2021 | 194 | 2021 |
| Animation and consumer perceptions of DTC pharmaceutical advertisement ED Shah, LRL Larson, LL Denton III Journal of Consumer Affairs 53 (4), 1456-1477, 2019 | 11 | 2019 |
| “The struggle isn't real”: How need for cognitive closure moderates inferences from disfluency R Wu, ED Shah, FR Kardes Journal of Business Research 109, 585-594, 2020 | 10 | 2020 |
| Technical nomenclature, everyday language, and consumer inference R Wu, ED Shah, FR Kardes, RS Wyer Marketing Letters 31, 299-310, 2020 | 5 | 2020 |
| Exploring the antecedents & consequences of augmented reality on brand experience–a longitudinal perspective G McLean, JB Barhorst, E Shah, R Mack Theory+ Practice in Marketing Conference, 2019 | 4 | 2019 |
| Disfluency effects on inference and evaluation R Wu, E Shah, F Kardes ACR North American Advances, 2016 | 2 | 2016 |
| The Effect of Jargon on Sensitivity to Omissions in Judgment based on Limited Evidence R Wu, E Shah, FR Kardes Asia-Pacific Advances in Consumer Research 2015, 283, 2015 | 1 | 2015 |
| Advances to Mental Accounting Theory: Evidence for Mental Stealing and Retroactive Malleable Mental Accounting ED Shah Northwestern University, 2015 | | 2015 |
