| Embeddedness or escapism? Rural perceptions and economic development in Cornwall and Northumberland G Bosworth, J Willett Sociologia Ruralis 51 (2), 195-214, 2011 | 99 | 2011 |
| The role of local perceptions in the marketing of rural areas EL Giles, G Bosworth, J Willett Journal of Destination Marketing & Management 2 (1), 4-13, 2013 | 71 | 2013 |
| The uneven path of UK devolution: Top-down vs. bottom-up regionalism in England–Cornwall and the North-East compared J Willett, A Giovannini Political Studies 62 (2), 343-360, 2014 | 68 | 2014 |
| Peripheralisation: A politics of place, affect, perception and representation J Willett, T Lang Sociologia Ruralis 58 (2), 258-275, 2018 | 55 | 2018 |
| National identity and regional development: Cornwall and the campaign for Objective 1 funding J Willett National Identities 15 (3), 297-311, 2013 | 31 | 2013 |
| Why did Cornwall vote for Brexit? Assessing the implications for EU structural funding programmes J Willett, R Tidy, G Tregidga, P Passmore Environment and Planning C: Politics and Space 37 (8), 1343-1360, 2019 | 29 | 2019 |
| The production of place: perception, reality and the politics of becoming J Willett Political Studies 64 (2), 436-451, 2016 | 28 | 2016 |
| Cornish identity: Vague notion or social fact? J Willett Cornish Studies 16 (1), 183-205, 2008 | 26 | 2008 |
| A bottom up approach to slowing fashion: Tailored solutions for consumers J West, C Saunders, J Willet Journal of Cleaner Production 296, 126387, 2021 | 20 | 2021 |
| Why is Cornwall so poor? Narrative, perception and identity J Willett University of Exeter, 2009 | 18 | 2009 |
| The affective economy and fast fashion: Materiality, embodied learning and developing a sensibility for sustainable clothing J Willett, C Saunders, F Hackney, K Hill Journal of Material Culture 27 (3), 219-237, 2022 | 17 | 2022 |
| Challenging peripheralising discourses: Using evolutionary economic geography and, complex systems theory to connect new regional knowledges within the periphery J Willett Journal of Rural Studies 73, 87-96, 2020 | 17 | 2020 |
| Affective assemblages and local economies J Willett Rowman & Littlefield, 2021 | 13 | 2021 |
| Changing the world, not just our wardrobes: A sensibility for sustainable clothing, care, and quiet activism F Hackney, K Hill, C Saunders, J Willett The Routledge companion to fashion studies, 111-121, 2021 | 10 | 2021 |
| The fragmentation of the nation state? Regional development, distinctiveness, and the growth of nationalism in Cornish politics J Willett, J Tredinnick‐Rowe Nations and nationalism 22 (4), 768-785, 2016 | 10 | 2016 |
| Cornwall's Devolution Deal: Towards a More Sustainable Governance? J Willett The Political Quarterly 87 (4), 582-589, 2016 | 9 | 2016 |
| Stitching a sensibility for sustainable clothing: Quiet activism, affect and community agency F Hackney, C Saunders, J Willett, K Hill, I Griffin Journal of Arts & Communities 10 (1-2), 35-52, 2020 | 8 | 2020 |
| Liberal ethnic nationalism, universality, and Cornish identity J Willett Studies in Ethnicity and Nationalism 13 (2), 201-217, 2013 | 8 | 2013 |
| Towards a participatory representative democracy? UK Parish councils and community engagement J Willett, J Cruxon British Politics 14, 311-327, 2019 | 7 | 2019 |
| The Periphery as a Complex Adaptive Assemblage: Local government and enhanced communication to challenge peripheralising narratives JMA Willett University of British Columbia, Okanagan, 2019 | 7 | 2019 |
