| As comunidades virtuais e a segmentação de mercado: uma abordagem exploratória, utilizando redes neurais e dados da comunidade virtual Orkut ES Añaña, LMM Vieira, MLM Petroll, R Petersen-Wagner, RS Costa Revista de Administração Contemporânea 12 (SPE), 41-63, 2008 | 33 | 2008 |
| As comunidades virtuais e a segmentação de mercado: uma abordagem exploratória, utilizando redes neurais e dados da comunidade virtual Orkut ES Añaña, LMM Vieira, MLM Petroll, R Petersen-Wagner, RS Costa Revista de Administração Contemporânea 12 (SPE), 41-63, 2008 | 33 | 2008 |
| Chasing a Tiger in a network society? Hull City’s proposed name change in the pursuit of China and East Asia’s new middle class consumers JW Hayton, P Millward, R Petersen-Wagner International Review for the Sociology of Sport 52 (3), 279-298, 2017 | 26 | 2017 |
| The football supporter in a cosmopolitan epoch R Petersen-Wagner Journal of Sport and Social Issues 41 (2), 133-150, 2017 | 18 | 2017 |
| Self estendido e posse no local de trabalho: uma réplica no contexto brasileiro RB CASTILHOS, R Petersen-Wagner, CS Silveira, B Keiserman, ... ENCONTRO DE MARKETING DA ASSOCIAÇÃO NACIONAL DOS PROGRAMAS DE PÓS-GRADUAÇÃO …, 2006 | 15 | 2006 |
| Cultural consumption through the epistemologies of the South:‘Humanization’in transnational football fan solidarities R Petersen-Wagner Current Sociology 65 (7), 953-970, 2017 | 12 | 2017 |
| Cosmopolitan fandom: A critical postcolonial analysis of Liverpool FC’s supporters discourses in Brazil and Switzerland R Petersen-Wagner Durham University, 2015 | 10 | 2015 |
| Segmentação de mercado utilizando dados da comunidade virtual Orkut ES AÑAÑA, LMM Vieira, MLM Petroll, R Petersen-Wagner, RS Costa Anais do II Encontro de Marketing da ANPAD (EMA), Rio de Janeiro, Rio de Janeiro, 2006 | 7 | 2006 |
| Between old and new traditions: Transnational solidarities and the love for Liverpool FC R Petersen-Wagner Routledge, 2018 | 4 | 2018 |
| Marketing of Paralympic sports: Attracting spectators and sponsors M Cottingham, R Petersen-Wagner The Palgrave handbook of Paralympic studies, 605-624, 2018 | 4 | 2018 |
| Frugalidade, avaliação de preços e classes sociais no varejo de calçados RB Castilhos, R Petersen-Wagner Revista Alcance 16 (2), 162-180, 2009 | 4 | 2009 |
| Despolitização e re-politização do futebol: em análise, a defesa das “tradições” pelos movimentos contra o futebol moderno no Brasil AC Vimieiro, R Petersen-Wagner, C D’Andrea, A Queiróz, G Maldini, ... Belém-PA: Congresso Brasileiro de Ciências da Comunicação, 2019 | 2 | 2019 |
| Conmebol: South American Confederation of Football R Petersen-Wagner, AR Reppold Filho, C Damiani, F Magno, F Marchetti Routledge Handbook of Football Business and Management, 459-472, 2018 | 2 | 2018 |
| Symbolic footprints: media representations of host countries R Petersen-Wagner Engenho, 2017 | 2 | 2017 |
| Foreign players and football supporters: the old firm, arsenal, Paris Saint-Germain R Petersen-Wagner Soccer & Society 16 (4), 589-592, 2015 | 2 | 2015 |
| Self Estendido e Posse no Local de Trabalho: uma réplica no contexto brasileiro B KEISERMAN, CAV Rossi, CS SILVEIRA, MH MERINO, ... Encontro de Marketing da Associação Nacional dos Programas de Pós-Graduação …, 2006 | 2 | 2006 |
| VAR (video-assistant-referee) as Neo-Colonialism? Reading the FIFA 2018 Mens World Cup YouTube Video Comments R Petersen-Wagner, J Ludvigsen | 1 | 2019 |
| Olympic Agenda 2020, Social Media and Online Strategies For The Social Value Of The Olympic Games L Mataruna, T Melo, A Guimarães, R Petersen-Wagner, D Range Engenho Arte & Cultura, 2015 | 1 | 2015 |
| The video assistant referee (VAR) as neo-coloniality of power? Fan negative reactions to VAR in the 2018 FIFA Men’s World Cup R Petersen-Wagner, JA Lee Ludvigsen Sport in Society, 1-15, 2022 | | 2022 |
| Digital and Social Media in the Business of the FIFA World Cup R Petersen-Wagner The Business of the FIFA World Cup, 225-242, 2022 | | 2022 |
Rodrigo B. CastilhosAssociate Professor of Marketing, Skema, FranceVerified email at skema.edu
