Robert P. Ormrod
Robert P. Ormrod
Associate Professor, Aarhus University
Verified email at mgmt.au.dk
Title
Cited by
Cited by
Year
A conceptual model of political market orientation
RP Ormrod
Current issues in political marketing, 53-70, 2006
1292006
Political marketing: Theory and concepts
RP Ormrod, SCM Henneberg, NJ O'Shaughnessy
Sage, 2013
782013
A critique of the Lees-Marshment market-oriented party model
RP Ormrod
Politics 26 (2), 110-118, 2006
772006
Political market orientation and its commercial cousin: close family or distant relatives?
RP Ormrod
Journal of Political Marketing 6 (2-3), 69-90, 2007
522007
An investigation into the relationship between political activity levels and political market orientation
RP Ormrod, SC Henneberg
European Journal of Marketing 44 (3-4), 382-400, 2010
282010
Are you thinking what we’re thinking? or Are we thinking what you’re thinking? An exploratory analysis of the market orientation of UK parties
RP Ormrod, SC Henneberg
The marketing of political parties. Political marketing at the 2005 British …, 2006
282006
Defining political marketing
RP Ormrod
Department of Economics and Business Economics, Aarhus BSS, 2012
272012
The triadic interaction model of political marketing exchange
SC Henneberg, RP Ormrod
Marketing Theory 13 (1), 87-103, 2013
262013
Political market orientation: A framework for understanding relationship structures in political parties
RP Ormrod, H Savigny
Party Politics 18 (4), 487-502, 2012
252012
Strategic political postures and political market orientation: Toward an integrated concept of political marketing strategy
RP Ormrod, SCM Henneberg
Journal of Political Marketing 9 (4), 294-313, 2010
252010
Political marketing in untraditional campaigns: The case of David Cameron's Conservative Party leadership victory
RP Ormrod, SC Henneberg, N Forward, J Miller, L Tymms
Journal of Public Affairs: An International Journal 7 (3), 235-248, 2007
242007
Political market orientation and strategic party postures in Danish political parties
RP Ormrod, SC Henneberg
European Journal of Marketing, 2011
222011
Political marketing orientation: confusions, complications, and criticisms
NJ O'Shaughnessy, PR Baines, A O'Cass, RP Ormrod
Journal of Political Marketing 11 (4), 353-366, 2012
212012
Limitations and implications of product‐oriented, sales‐oriented and market‐oriented political parties: evidence for public affairs
RP Ormrod
Journal of Public Affairs 11 (4), 395-405, 2011
202011
Understanding voter orientation in the context of political market orientation: Is the political customer king?
RP Ormrod, SC Henneberg
Journal of Marketing Management 26 (1-2), 108-130, 2010
192010
Different facets of market orientation: A comparative analysis of party manifestos
RP Ormrod, SC Henneberg
Journal of Political Marketing 8 (3), 190-208, 2009
192009
The Network Researchers' Network A Social Network Analysis of The IMP Group 1984-2006
SC Henneberg, Z Jiang, P Naude, RP Ormrod
The IMP Journal 3 (1), 28-49, 2009
122009
Understanding political market orientation
RP Ormrod, SC Henneberg
University of Manchester. Business School, 2008
122008
Operationalising the conceptual model of political market orientation
RP Ormrod
Demokratiinstitutet, 2004
122004
Understanding political market orientation
RP Ormrod
Handelshøjskolen, Aarhus Universitet, 2009
112009
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