John Roberts
John Roberts
University of New South Wales and London Business School
Verified email at - Homepage
Cited by
Cited by
Development and testing of a model of consideration set composition
JH Roberts, JM Lattin
Journal of Marketing Research 28 (4), 429-440, 1991
Determinants of user innovation and innovation sharing in a local market
PD Morrison, JH Roberts, E Von Hippel
Management science 46 (12), 1513-1527, 2000
The nature of lead users and measurement of leading edge status
PD Morrison, JH Roberts, DF Midgley
Research policy 33 (2), 351-362, 2004
Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
JH Roberts, GL Urban
Management Science 34 (2), 167-185, 1988
Consideration: Review of research and prospects for future insights
JH Roberts, JM Lattin
Journal of Marketing Research 34 (3), 406-410, 1997
Brand equity, consumer learning and choice
T Erdem, J Swait, S Broniarczyk, D Chakravarti, JN Kapferer, M Keane, ...
Marketing letters 10, 301-318, 1999
Assessing marketing performance: don't settle for a silver metric
T Ambler, JH Roberts
Journal of Marketing Management 24 (7-8), 733-750, 2008
Reality or perception? The effect of actual and perceived performance on satisfaction and behavioral intention
S Burton, S Sheather, J Roberts
Journal of Service Research 5 (4), 292-302, 2003
Prelaunch forecasting of new automobiles
GL Urban, JR Hauser, JH Roberts
Management Science 36 (4), 401-421, 1990
Better marketing for a better world
RK Chandy, GV Johar, C Moorman, JH Roberts
Journal of Marketing 85 (3), 1-9, 2021
The effect of network structure in industrial diffusion processes
DF Midgley, PD Morrison, JH Roberts
Research Policy 21 (6), 533-552, 1992
From academic research to marketing practice: Exploring the marketing science value chain
JH Roberts, U Kayande, S Stremersch
How to Get Published in the Best Marketing Journals, 70-83, 2019
Developing new rules for new markets
JH Roberts
Journal of the Academy of Marketing Science 28, 31-44, 2000
Explanatory and predictive models of consumer behavior
JH Roberts, GL Lilien
Handbooks in operations research and management science 5, 27-82, 1993
A Grounded Model of Consideration Set Size and Composition.
J Roberts
Advances in Consumer Research 16 (1), 1989
Why, when, and how should the effect of marketing be measured? A stakeholder perspective for corporate social responsibility metrics
P Raghubir, J Roberts, KN Lemon, RS Winer
Journal of Public Policy & Marketing 29 (1), 66-77, 2010
Matching electronic distribution channels to product characteristics: the role of congruence in consideration set formation
PD Morrison, JH Roberts
Journal of Business Research 41 (3), 223-229, 1998
Beware the silver metric: Marketing performance measurement has to be multidimensional
TFJ Ambler, JH Roberts
London Business School Centre for Marketing Working Paper, 2005
Studying consideration in the consumer decision process: Progress and challenges
J Roberts, P Nedungadi
International Journal of Research in Marketing 12 (1), 3-7, 1995
The marketing accounting interface–lessons and limitations
BK Sidhu, JH Roberts
Journal of Marketing Management 24 (7-8), 669-686, 2008
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