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Alessia Grassi
Alessia Grassi
Verified email at leeds.ac.uk - Homepage
Title
Cited by
Cited by
Year
Art to enhance consumer engagement in the luxury fashion domain
A Grassi
Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020
212020
A review of studies on virtual layout and atmospherics-potential applications to the fashion industry
J Roberts, A Grassi
The International Review of Retail, Distribution and Consumer Research 31 (4 …, 2021
72021
The art foundations of luxury fashion brands: An exploratory investigation
A Grassi, S Swindells, S Wigley
Engaging with Fashion, 60-74, 2019
62019
“We Like That It Matters!”: Towards a Socially Sustainable Retail Store Brand Experience
A Grassi
Sustainability 14 (23), 16310, 2022
32022
An Exploratory Study on the Use of Artificial Intelligence to Initiate Legal Understanding for Business Development.
A Grassi, M Vallati
FLAP 8 (4), 1065-1082, 2021
32021
Gucci inclusivity is the new exclusivity
A Grassi, S Wigley
International Journal of Costume and Fashion 18 (1), 1-11, 2018
32018
AI to Facilitate Legal Analysis in the PESTLE Context
M Vallati, A Grassi
Proc. Emerging Technology Conference (EMiT), 66-68, 2019
22019
Providing Transformative Experiences through Art Foundations: A Conceptual Model for Luxury Fashion Brands
A Grassi
University of Huddersfield, 2019
22019
Unveiling the oracle: Artificial intelligence for the 21st century
F Cerutti, A Grassi, M Vallati
Intelligent Decision Technologies 12 (3), 371-379, 2018
22018
Luxury fashion brands’ art foundations–an exploratory investigation
A Grassi, S Swindells, S Wigley
Fashion: Exploring Critical Issues, 8th Global Meeting, 2016
22016
Consumer Engagement Through Contemporary Art-Fondazione Prada
A Grassi
Global Fashion Management Conference Proceedings 2019, 228-233, 2019
12019
AI to Facilitate Legal Analysis in the PESTLE Context
A Grassi, M Vallati
Proceedings of the 2019 Emerging Technology Conference, 2019
12019
“CAN YOU BELIEVE THAT?”–ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY
E Rathbone, A Grassi
Global Marketing Conference, 1026-1027, 2023
2023
“Did you know that…”–Facilitating cultural-centred conversations and embracing societal issues acknowledgement to draw consumers back in store
A Grassi
Global Marketing Conference, 808-809, 2023
2023
“Can you believe that?”–On fashion brands green communications and gen z’s perception of brand credibility
A Grassi, E Rathbone
TBC, 2023
2023
Customer education in the fashion retail store setting: Rethinking the retail function
A Grassi, E Arrigo
Proceedings of Academy of Marketing 2021 Annual Conference: Reframing …, 2021
2021
Being Transformed by Luxury Fashion Brands’ Art Foundations
A Grassi
Foundations 48, 8093, 2020
2020
Luxury Fashion Brands Ownership Of Private Art Foundations: A New Way Of Conceiving Marketing
A Grassi, TD Cassidy, S Wigley
Journal of Marketing Trends - Digital issue - Marketing of Luxury Industries …, 2018
2018
Luxury Fashion Brands Ownership Of Private Art Foundations: A New Way Of Conceiving Marketing
A Grassi, TD Cassidy, S Wigley
International Marketing Trends - Luxury Industries, 2017
2017
Luxury Fashion Brands’ Art Foundations in the Context of Public Engagement – An Exploratory Investigation.
A Grassi
FTC - Association of Fashion and Textile, 2017
2017
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