Art to enhance consumer engagement in the luxury fashion domain A Grassi Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020 | 21 | 2020 |
A review of studies on virtual layout and atmospherics-potential applications to the fashion industry J Roberts, A Grassi The International Review of Retail, Distribution and Consumer Research 31 (4 …, 2021 | 7 | 2021 |
The art foundations of luxury fashion brands: An exploratory investigation A Grassi, S Swindells, S Wigley Engaging with Fashion, 60-74, 2019 | 6 | 2019 |
“We Like That It Matters!”: Towards a Socially Sustainable Retail Store Brand Experience A Grassi Sustainability 14 (23), 16310, 2022 | 3 | 2022 |
An Exploratory Study on the Use of Artificial Intelligence to Initiate Legal Understanding for Business Development. A Grassi, M Vallati FLAP 8 (4), 1065-1082, 2021 | 3 | 2021 |
Gucci inclusivity is the new exclusivity A Grassi, S Wigley International Journal of Costume and Fashion 18 (1), 1-11, 2018 | 3 | 2018 |
AI to Facilitate Legal Analysis in the PESTLE Context M Vallati, A Grassi Proc. Emerging Technology Conference (EMiT), 66-68, 2019 | 2 | 2019 |
Providing Transformative Experiences through Art Foundations: A Conceptual Model for Luxury Fashion Brands A Grassi University of Huddersfield, 2019 | 2 | 2019 |
Unveiling the oracle: Artificial intelligence for the 21st century F Cerutti, A Grassi, M Vallati Intelligent Decision Technologies 12 (3), 371-379, 2018 | 2 | 2018 |
Luxury fashion brands’ art foundations–an exploratory investigation A Grassi, S Swindells, S Wigley Fashion: Exploring Critical Issues, 8th Global Meeting, 2016 | 2 | 2016 |
Consumer Engagement Through Contemporary Art-Fondazione Prada A Grassi Global Fashion Management Conference Proceedings 2019, 228-233, 2019 | 1 | 2019 |
AI to Facilitate Legal Analysis in the PESTLE Context A Grassi, M Vallati Proceedings of the 2019 Emerging Technology Conference, 2019 | 1 | 2019 |
“CAN YOU BELIEVE THAT?”–ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY E Rathbone, A Grassi Global Marketing Conference, 1026-1027, 2023 | | 2023 |
“Did you know that…”–Facilitating cultural-centred conversations and embracing societal issues acknowledgement to draw consumers back in store A Grassi Global Marketing Conference, 808-809, 2023 | | 2023 |
“Can you believe that?”–On fashion brands green communications and gen z’s perception of brand credibility A Grassi, E Rathbone TBC, 2023 | | 2023 |
Customer education in the fashion retail store setting: Rethinking the retail function A Grassi, E Arrigo Proceedings of Academy of Marketing 2021 Annual Conference: Reframing …, 2021 | | 2021 |
Being Transformed by Luxury Fashion Brands’ Art Foundations A Grassi Foundations 48, 8093, 2020 | | 2020 |
Luxury Fashion Brands Ownership Of Private Art Foundations: A New Way Of Conceiving Marketing A Grassi, TD Cassidy, S Wigley Journal of Marketing Trends - Digital issue - Marketing of Luxury Industries …, 2018 | | 2018 |
Luxury Fashion Brands Ownership Of Private Art Foundations: A New Way Of Conceiving Marketing A Grassi, TD Cassidy, S Wigley International Marketing Trends - Luxury Industries, 2017 | | 2017 |
Luxury Fashion Brands’ Art Foundations in the Context of Public Engagement – An Exploratory Investigation. A Grassi FTC - Association of Fashion and Textile, 2017 | | 2017 |