Jan-Benedict E.M. Steenkamp
Jan-Benedict E.M. Steenkamp
Massey Distinguished Professor of Marketing, University of North Carolina at
Verified email at unc.edu - Homepage
TitleCited byYear
Assessing measurement invariance in cross-national consumer research
JBEM Steenkamp, H Baumgartner
Journal of consumer research 25 (1), 78-90, 1998
43711998
The use of LISREL in validating marketing constructs
JBEM Steenkamp, HCM Van Trijp
International Journal of Research in marketing 8 (4), 283-299, 1991
22241991
The effects of perceived interdependence on dealer attitudes
N Kumar, LK Scheer, JBEM Steenkamp
Journal of marketing research 32 (3), 348-356, 1995
22051995
The effects of supplier fairness on vulnerable resellers
N Kumar, LK Scheer, JBEM Steenkamp
Journal of marketing research 32 (1), 54-65, 1995
19201995
A review and meta-analysis of country-of-origin research
PWJ Verlegh, JBEM Steenkamp
Journal of economic psychology 20 (5), 521-546, 1999
19011999
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
I Geyskens, JBEM Steenkamp, LK Scheer, N Kumar
International Journal of research in marketing 13 (4), 303-317, 1996
17901996
A meta-analysis of satisfaction in marketing channel relationships
I Geyskens, JBEM Steenkamp, N Kumar
Journal of marketing Research 36 (2), 223-238, 1999
15931999
A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness
JBEM Steenkamp, F Ter Hofstede, M Wedel
Journal of marketing 63 (2), 55-69, 1999
14911999
Effects of brand local and non-local origin on consumer attitudes in developing countries
R Batra, V Ramaswamy, DL Alden, JBE Steenkamp, S Ramachander
Journal of consumer psychology 9, 83-95, 2000
13932000
Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture
DL Alden, JBEM Steenkamp, R Batra
Journal of marketing 63 (1), 75-87, 1999
12771999
Generalizations about trust in marketing channel relationships using meta-analysis
I Geyskens, JBEM Steenkamp, N Kumar
International Journal of Research in marketing 15 (3), 223-248, 1998
12001998
How perceived brand globalness creates brand value
JBEM Steenkamp, R Batra, DL Alden
Journal of International Business Studies 34 (1), 53-65, 2003
10972003
Response styles in marketing research: A cross-national investigation
H Baumgartner, JBEM Steenkamp
Journal of marketing research 38 (2), 143-156, 2001
10842001
Make, buy, or ally: A transaction cost theory meta-analysis
I Geyskens, JBEM Steenkamp, N Kumar
Academy of management journal 49 (3), 519-543, 2006
9712006
Emotions in consumer behavior: a hierarchical approach
FJM Laros, JBEM Steenkamp
Journal of business Research 58 (10), 1437-1445, 2005
8992005
Private label strategy: How to meet the store brand challenge
N Kumar, J Steenkamp
Boston: Harvard Business School Press, 2007
877*2007
Conceptual model of the quality perception process
JBEM Steenkamp
Journal of Business research 21 (4), 309-333, 1990
8331990
The role of national culture in international marketing research
JBEM Steenkamp
International marketing review, 2001
8222001
The role of optimum stimulation level in exploratory consumer behavior
JBEM Steenkamp, H Baumgartner
Journal of consumer research 19 (3), 434-448, 1992
8091992
Exploratory consumer buying behavior: Conceptualization and measurement
H Baumgartner, JBEM Steenkamp
International journal of Research in marketing 13 (2), 121-137, 1996
7891996
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