| An empirical comparison of consumer-based measures of brand equity MK Agarwal, VR Rao Marketing letters 7, 237-247, 1996 | 1021 | 1996 |
| How is manifest branding strategy related to the intangible value of a corporation? VR Rao, MK Agarwal, D Dahlhoff Journal of marketing 68 (4), 126-141, 2004 | 858 | 2004 |
| Adaptive conjoint analysis: Some caveats and suggestions PE Green, AM Krieger, MK Agarwal Journal of Marketing Research 28 (2), 215-222, 1991 | 330 | 1991 |
| From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction A Malshe, MK Agarwal Journal of Marketing 79 (5), 21-38, 2015 | 183 | 2015 |
| Adaptive conjoint analysis versus selfexplicated models: Some empirical results MK Agarwal, PE Green International Journal of Research in Marketing 8 (2), 141-146, 1991 | 165 | 1991 |
| Estimating demand functions for product characteristics: the case of automobiles MK Agarwal, BT Ratchford Journal of Consumer Research 7 (3), 249-262, 1980 | 137 | 1980 |
| A cross validation test of four models for quantifying multiattribute preferences PE Green, AM Krieger, MK Agarwal Marketing Letters 4 (4), 369-380, 1993 | 107 | 1993 |
| Investigating consumer purchase behavior in related technology product categories S Sriram, PK Chintagunta, MK Agarwal Marketing Science 29 (2), 291-314, 2010 | 73 | 2010 |
| The Effect of Relationship and Transactional Characteristics on Customer Retention in Emerging Online Markets J Anand, R Niiraj, CH Park, MK Agarwal Journal of Business Research 84 (March), 24-33, 2018 | 62* | 2018 |
| Complexity, uniqueness, and similarity in between‐bundle choice MK Agarwal, S Chatterjee Journal of Product & Brand Management 12 (6), 358-376, 2003 | 52 | 2003 |
| Developing global segments and forecasting market shares: a simultaneous approach using survey data MK Agarwal Journal of International Marketing 11 (4), 56-80, 2003 | 31 | 2003 |
| Comparison of conjoint methods MK Agarwal Proceedings of the Sawtooth Software Conference on Perceptual Mapping …, 1988 | 27 | 1988 |
| Gaining competitive advantage in the US wireless telephony market: The marketing challenge MK Agarwal, BE Goodstadt Telematics and Informatics 14 (2), 159-171, 1997 | 24 | 1997 |
| The Order Effect of Advertisers on Consumer Search Behavior in Sponsored Search Markets CH Park, MK Agarwal Journal of Business Research 92 (November), 25-35, 2018 | 21 | 2018 |
| A Psychographic Segmentation of the Indian Youth Market MK Agarwal, NK Murhukumaran, CK Sharma Journal of the Marketing Research Society 32 (2), 251-60, 1990 | 21 | 1990 |
| An empirical comparison of traditional conjoint and adaptive conjoint analysis MK Agarwal Work-ing Paper, 1988 | 21 | 1988 |
| How Corporate Social Performance Influences Financial Performance: Cash Flow and Cost of Capital MK Agarwal, G Berens http://www.msi.org/reports/how-corporate-social-performance-influences …, 2009 | 18 | 2009 |
| Asymmetric price effects in the telecommunications services markets MK Agarwal Journal of Business Research 55 (8), 671-677, 2002 | 16 | 2002 |
| Readings in industrial marketing MK Agarwal, P Burger, DA Reid (No Title), 1986 | 11 | 1986 |
| Beyond the adoption/non-adoption dichotomy: the impact of innovation characteristics on potential adopters' transition through adoption process stages RT Frambach, MK Agarwal | 10 | 2002 |
Vithala RaoProfessor of Marketing and Quantitative methodsVerified email at cornell.edu
