| ‘Blame it on marketing’: consumers' views on unsustainable consumption MT Pereira Heath, A Chatzidakis International Journal of Consumer Studies 36 (6), 656-667, 2012 | 163 | 2012 |
| Self-gift giving: Understanding consumers and exploring brand messages MT Heath, C Tynan, CT Ennew Journal of Marketing Communications 17 (02), 127-144, 2011 | 88 | 2011 |
| Seeking sustainable futures in marketing and consumer research I Davies, CJ Oates, C Tynan, M Carrigan, K Casey, T Heath, ... European Journal of Marketing 54 (11), 2911-2939, 2020 | 64 | 2020 |
| Self-gift giving in China and the UK: Collectivist versus individualist orientations C Tynan, M Teresa Pereira Heath, C Ennew, F Wang, L Sun Journal of Marketing Management 26 (11-12), 1112-1128, 2010 | 59 | 2010 |
| Caring and conflicted: Mothers’ ethical judgments about consumption T Heath, L O’Malley, M Heath, V Story Journal of Business Ethics 136, 237-250, 2016 | 58 | 2016 |
| (Mis) trust in marketing: a reflection on consumers' attitudes and perceptions TPM Heath, M Heath Journal of Marketing Management 24 (9-10), 1025-1039, 2008 | 57 | 2008 |
| The transformative potential of marketing from the consumers' point of view TP Heath, A Chatzidakis Journal of Consumer Behaviour 11 (4), 283-291, 2012 | 48 | 2012 |
| Accounts of self-gift giving: Nature, context and emotions TP Heath, C Tynan, C Ennew European Journal of Marketing 49 (7/8), 1067-1086, 2015 | 47 | 2015 |
| Crafting a research proposal M Heath, C Tynan The Marketing Review 10 (2), 147-168, 2010 | 46 | 2010 |
| Beating, ditching and hiding: consumers’ everyday resistance to marketing T Heath, R Cluley, L O’Malley Journal of Marketing Management 33 (15-16), 1281-1303, 2017 | 35 | 2017 |
| Imagining a different voice: A critical and caring approach to management education T Heath, L O’Malley, C Tynan Management Learning 50 (4), 427-448, 2019 | 29 | 2019 |
| Researching on the edge: emancipatory praxis for social justice M Hutton, T Heath European Journal of Marketing 54 (11), 2697-2721, 2020 | 26 | 2020 |
| Exploring social change through social media: The case of the Facebook group Indignant Citizens N Yannopoulou, MJ Liu, X Bian, T Heath International journal of consumer studies 43 (4), 348-357, 2019 | 25 | 2019 |
| The ‘perfect gift’and the ‘best gift ever’: An integrative framework for truly special gifts I Branco-Illodo, T Heath Journal of Business Research 120, 418-424, 2020 | 21 | 2020 |
| “You really shouldn't have!” Coping with failed gift experiences I Branco-Illodo, T Heath, C Tynan European Journal of Marketing 54 (4), 857-883, 2020 | 18 | 2020 |
| Once upon a time there was a consumer…: stories of magic and the magic of stories T Heath, M Heath Journal of Marketing Management 32 (9-10), 811-826, 2016 | 17 | 2016 |
| Sustainability in marketing T Heath, S McKechnie Incorporating sustainability in management education: An interdisciplinary …, 2019 | 15 | 2019 |
| Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’ T Heath, E Nixon Marketing Theory 21 (3), 351-370, 2021 | 11 | 2021 |
| Out‐group peer involvement in youth alcohol consumption HPS Gallage, C Tynan, T Heath Journal of Consumer Behaviour 17 (1), e42-e51, 2018 | 10 | 2018 |
| Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages HPS Gallage, T Heath, C Tynan Journal of Marketing Management 36 (17-18), 1635-1657, 2020 | 8 | 2020 |
