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Dr Anuja S. Chalke
Dr Anuja S. Chalke
Verified email at sunway.edu.my
Title
Cited by
Cited by
Year
Brand engagement in self-concept for influencer marketing: The role of product involvement as a moderator
AS Chalke, BL Cheng, I Idris, JX Chin
e-Academia Journal 12 (1), 2023
12023
Narrative Transportation and Trust in Luxury Hotels SNS Marketing: The Moderating Role of Social Interaction
A Chalke, C Boon-Liat, MM Dent
Services Marketing Quarterly, 2023
2023
Does Electronic Word-of-Mouth Still Contribute to Boosting Purchase Intention? Understanding the Role of Gender as a Moderator
BL Cheng, TH Cham, YF Cai, A Chalke, MM Dent
International Conference on Emerging Technologies and Intelligent Systems …, 2022
2022
Enhancing Narrative Transportation for Luxury Brand Marketing
A Chalke, BL Cheng, MM Dent
ANZMAC 2021, 242-249, 2021
2021
Boosting hotel visit intention through Instagram: The interplay between trust and narrative transportation
A Chalke, CB Liat, M Dent
CONFERENCE ON HOSPITALITY AND TOURISM 2021, 128, 2021
2021
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Articles 1–5