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Joyce Costello
Joyce Costello
Cardiff Metropolitan Univeristy
Verified email at cardiffmet.ac.uk
Title
Cited by
Cited by
Year
Influencer Marketing
S Yesiloglu, J Costello
Building Brand Communities and Engagement, 2020
712020
Team problem solving and motivation under disorganization–an agent-based modeling approach
D Herath, J Costello, F Homberg
Team Performance Management: An International Journal 23 (1/2), 46-65, 2017
332017
Quality versus Quantity: An Investigation into Electronic Word of Mouth’ s Influence on Consumer Buying Intention
TT Huyen, J Costello
Journal of Promotional Communications 5 (2), 2017
312017
Enterprise social media impact on human resource practices
GO Offong, J Costello
Evidence-based HRM: A global forum for empirical scholarship 5 (3), 328-343, 2017
202017
The Public Service Motivated Volunteer: Devoting Time or Effort?
J Costello, F Homberg, D Secchi
Nonprofit and Voluntary Sector Quarterly, 0899764020911200, 2020
182020
Public Service Motivation and Civic Engagement: The Role of Pro-Social Motivations in Shaping Society
F Homberg, J Costello
Palgrave, 2019
17*2019
“Hope this is not sponsored”–Is an influencer’s credibility impacted when using sponsored versus non-sponsored content?
J Costello, KM Urbanska
Influencer Marketing, 179-195, 2020
152020
The art of deception: Will fake followers decay trust and can authenticity preserve it?
J Costello, L Biondi
Influencer Marketing, 215-232, 2020
152020
The public service-motivated volunteer devoting time or effort: a review and research agenda
J Costello, F Homberg, D Secchi
Voluntary Sector Review, 1-19, 2017
142017
Human resource management in the media
J Costello, J Oliver
handbook of media management and economics, 95-110, 2018
132018
Influencer Marketing and the Law. Ch. 13
H Bosher, S Yesiloglu, J Costello
Influencer Marketing: Building Brand Communities and Engagement, 2020
72020
The Rise of Influencers and Influencer Marketing. Ch. 1
S Yesiloglu, S Yesiloglu, J Costello
Influencer Marketing: Building Brand Communities and Engagement, 2020
72020
“Hope this is not sponsored”–Is an Influencers’ credibility impacted when using sponsored versus non-sponsored content? Ch. 10
J Costello, K Urbanska, S Yesiloglu, J Costello
Influencer Marketing: Building Brand Communities and Engagement, 2020
62020
Zooming in on public service motivation II: Construct measurement
F Homberg, J Costello, F Homberg, J Costello
Public service motivation and civic engagement: The role of pro-social …, 2019
62019
Choosing the right influencer for your brand: a guide to the field. Ch. 5
A Özçelik, E Levi, S Yesiloglu, J Costello
Influencer Marketing: Building Brand Communities and Engagement, 2020
52020
The impact of public service motivation on fundraising-The emotional charity marketing flaw
E Best, J Costello
Ekonomski vjesnik: Review of Contemporary Entrepreneurship, Business, and …, 2019
52019
Professed or actual corporate activism: An examination of when Nike’s actions conflict with social marketing efforts
J Costello
Corporate Activism: research, case studies and solutions for communicators …, 2019
3*2019
Public service motivation and volunteering.
J Costello
Bournemouth University, 2017
32017
Making employee influencers: exploring personal branding on linkedin and if it leads to pro-social organizational behaviors or employee advocacy
O Kozsla, B Brunner, J Costello
Available at SSRN 3943432, 2021
22021
Zooming in on public service motivation I: conceptual facets
F Homberg, J Costello, F Homberg, J Costello
Public Service Motivation and Civic Engagement: The Role of Pro-social …, 2019
22019
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