Follow
Monika Koller
Title
Cited by
Cited by
Year
Further insights into perceived value and consumer loyalty: A “green” perspective
M Koller, A Floh, A Zauner
Psychology & Marketing 28 (12), 1154-1176, 2011
3882011
Neuromarketing and consumer neuroscience: contributions to neurology
A Javor, M Koller, N Lee, L Chamberlain, G Ransmayr
BMC neurology 13, 1-12, 2013
3302013
Three decades of customer value research: paradigmatic roots and future research avenues
VA Zeithaml, K Verleye, I Hatak, M Koller, A Zauner
Journal of Service Research 23 (4), 409-432, 2020
2262020
Customer perceived value—Conceptualization and avenues for future research
A Zauner, M Koller, I Hatak
Cogent Psychology 2 (1), 1061782, 2015
2032015
Effective entrepreneurial marketing on Facebook–A longitudinal study
M Fink, M Koller, J Gartner, A Floh, R Harms
Journal of business research 113, 149-157, 2020
1882020
Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour
A Floh, M Koller, A Zauner
Journal of Marketing Management 29 (5-6), 646-670, 2013
1862013
Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link
A Floh, A Zauner, M Koller, T Rusch
Journal of Business Research 67 (5), 974-982, 2014
1852014
Cognitive dissonance as a relevant construct throughout the decision-making and consumption process-an empirical investigation related to a package tour
M Koller, T Salzberger
Journal of customer behaviour 6 (3), 217-227, 2007
1442007
Objective measures of emotion related to brand attitude: A new way to quantify emotion-related aspects relevant to marketing
P Walla, G Brenner, M Koller
PloS one 6 (11), e26782, 2011
1302011
Objective measures of emotion related to brand attitude: A new way to quantify emotion-related aspects relevant to marketing
P Walla, G Brenner, M Koller
PloS one 6 (11), e26782, 2011
1302011
Established liked versus disliked brands: Brain activity, implicit associations and explicit responses
SS Bosshard, JD Bourke, S Kunaharan, M Koller, P Walla
Cogent Psychology 3 (1), 1176691, 2016
742016
Towards a new paradigm of measurement in marketing
T Salzberger, M Koller
Journal of Business Research 66 (9), 1307-1317, 2013
672013
Sponsoring, brand value and social media
A Zauner, M Koller, M Fink
Revista de Administração de Empresas 52, 681-691, 2012
662012
Sponsoring, brand value and social media
A Zauner, M Koller, M Fink
Revista de Administração de Empresas 52, 681-691, 2012
652012
Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour
T Salzberger, M Koller
Brazilian Journal Of Marketing 9 (1), 2010
422010
Benchmarking in service marketing–a longitudinal analysis of the customer
M Koller, T Salzberger
Benchmarking: An International Journal 16 (3), 401-414, 2009
422009
Measuring affective information processing in information systems and consumer research–introducing startle reflex modulation
M Koller, P Walla
352012
Evaluative conditioning of established brands: Implicit measures reveal other effects than explicit measures.
P Walla, M Koller, G Brenner, S Bosshard
Journal of Neuroscience, Psychology, and Economics 10 (1), 24, 2017
302017
Heterogeneous development of cognitive dissonance over time and its effect on satisfaction and loyalty
M Koller, T Salzberger
Journal of Customer Behaviour 11 (3), 261-280, 2012
292012
A future research agenda for mixed-method-designs in business research
M Koller
International Journal of Business Research 8 (4), 50-60, 2008
282008
The system can't perform the operation now. Try again later.
Articles 1–20