Monika Koller
Monika Koller
Department Marketing, WU Vienna
Verified email at - Homepage
TitleCited byYear
Further insights into perceived value and consumer loyalty: a “green” perspective
M Koller, A Floh, A Zauner
Psychology & Marketing 28 (12), 1154-1176, 2011
Neuromarketing and consumer neuroscience: contributions to neurology
A Javor, M Koller, N Lee, L Chamberlain, G Ransmayr
BMC neurology 13 (1), 13, 2013
Objective measures of emotion related to brand attitude: A new way to quantify emotion-related aspects relevant to marketing
P Walla, G Brenner, M Koller
PloS one 6 (11), e26782, 2011
Objective measures of emotion related to brand attitude: A new way to quantify emotion-related aspects relevant to marketing
P Walla, G Brenner, M Koller
PloS one 6 (11), e26782, 2011
Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link
A Floh, A Zauner, M Koller, T Rusch
Journal of Business Research 67 (5), 974-982, 2014
Cognitive dissonance as a relevant construct throughout the decision-making and consumption process-an empirical investigation related to a package tour
M Koller, T Salzberger
Journal of Customer Behaviour 6 (3), 217-227, 2007
Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour
A Floh, M Koller, A Zauner
Journal of Marketing Management 29 (5-6), 646-670, 2013
Sponsoring, brand value and social media
A Zauner, M Koller, M Fink
Revista de Administração de Empresas 52 (6), 681-691, 2012
Towards a new paradigm of measurement in marketing
T Salzberger, M Koller
Journal of Business Research 66 (9), 1307-1317, 2013
Customer perceived value—Conceptualization and avenues for future research
A Zauner, M Koller, I Hatak
Cogent Psychology 2 (1), 1061782, 2015
Measuring Affective Information Processing in Information Systems and Consumer Research–Introducing Startle Reflex Modulation
M Koller, P Walla
Benchmarking in service marketing–a longitudinal analysis of the customer
M Koller, T Salzberger
Benchmarking: An International Journal 16 (3), 401-414, 2009
A future research agenda for mixed-method designs in business research
M Koller
International Journal of Business Research 8 (4), 50-60, 2008
Established liked versus disliked brands: Brain activity, implicit associations and explicit responses
SS Bosshard, JD Bourke, S Kunaharan, M Koller, P Walla
Cogent Psychology 3 (1), 1176691, 2016
Broadening the range of applications of eye-tracking in business research.
M Koller, T Salzberger, G Brenner, P Walla
Análise 23 (1), 71-77, 2012
Emotion Is not What You Think It Is: Startle Reflex Modulation (SRM) as a Measure of Affective Processing in NeuroIS
P Walla, M Koller
Information Systems and Neuroscience, 181-186, 2015
Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour
T Salzberger, M Koller
Brazilian Journal Of Marketing 9 (1), 2010
Towards Alternative Ways to Measure Attitudes Related to Consumption: Introducing Startle Reflex Modulation
M Koller, P Walla
Journal of Agricultural & Food Industrial Organization 13 (1), 83-88, 2015
Consumer neuroscience to inform consumers—physiological methods to identify attitude formation related to over-consumption and environmental damage
P Walla, M Koller, JL Meier
Frontiers in human neuroscience 8, 304, 2014
Evaluative conditioning of established brands: Implicit measures reveal other effects than explicit measures.
P Walla, M Koller, G Brenner, S Bosshard
Journal of Neuroscience, Psychology, and Economics 10 (1), 24, 2017
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