| How is value perceived by children? J Williams, N Ashill, P Thirkell Journal of Business Research 69 (12), 5875-5885, 2016 | 47 | 2016 |
| Children as vulnerable consumers in online environments AM Kennedy, K Jones, J Williams Journal of Consumer Affairs 53 (4), 1478-1506, 2019 | 41 | 2019 |
| Children's perceived value: conceptualization, scale development, and validation J Williams, A Gazley, N Ashill Journal of Retailing 97 (2), 301-315, 2021 | 17 | 2021 |
| Marketing system failure: revisioning Layton’s marketing system model J Williams, J Davey, ML Johnstone Journal of Macromarketing 41 (2), 411-426, 2021 | 12 | 2021 |
| Spreading the word: exploring spiritual consumption on social media J Williams, J Krisjanous Journal of Consumer Marketing 40 (1), 124-135, 2023 | 3 | 2023 |
| Layton's Marketing Systems at the Intersection of Provisioning Systems: Examining Failure J Williams, J Davey, AM Kennedy, J Krisjanous Journal of Macromarketing, 02761467231222537, 2024 | 1 | 2024 |
| Finding Your Identity and Partner in a Trade Mark? Consumption, Innovation and the Law JC Lai, JL Williams IIC-International Review of Intellectual Property and Competition Law 53 (8 …, 2022 | 1 | 2022 |
| Children and Young People's Developing Concept of Perceived Value J Williams Open Access Te Herenga Waka-Victoria University of Wellington, 2012 | 1 | 2012 |
| Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help! JL Williams, AM Kennedy, N Ashill Journal of Advertising, 1-19, 2023 | | 2023 |
| MARK202: Marketing: Consumer Behaviour J Williams | | 2023 |
| MARK202: Marketing: Buyer Behaviour J Williams, ML Johnstone Victoria University of Wellington, 2014 | | 2014 |
