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Manfred Krafft
Manfred Krafft
Professor of Marketing
Verified email at uni-muenster.de - Homepage
Title
Cited by
Cited by
Year
The customer relationship management process: Its measurement and impact on performance
W Reinartz, M Krafft, WD Hoyer
Journal of marketing research 41 (3), 293-305, 2004
29992004
Consumer cocreation in new product development
WD Hoyer, R Chandy, M Dorotic, M Krafft, SS Singh
Journal of service research 13 (3), 283-296, 2010
23222010
Evaluation of structural equation models using the partial least squares (PLS) approach
O Götz, K Liehr-Gobbers, M Krafft
Handbook of partial least squares: Concepts, methods and applications, 691-711, 2009
21172009
Customer engagement as a new perspective in customer management
PC Verhoef, WJ Reinartz, M Krafft
Journal of service research 13 (3), 247-252, 2010
17352010
Kundenbindung und Kundenwert
M Krafft
Physica-Verlag, 2007
5462007
Die Validierung von Strukturgleichungsmodellen mit Hilfe des partial-least-squares (PLS)-Ansatzes
M Krafft, O Götz, K Liehr-Gobbers
Handbuch PLS-Pfadmodellierung, Stuttgart, 71-86, 2005
4652005
Customer relationship management and company performance—the mediating role of new product performance
H Ernst, WD Hoyer, M Krafft, K Krieger
Journal of the academy of marketing science 39, 290-306, 2011
4432011
Retailing innovations in a globalizing retail market environment
W Reinartz, B Dellaert, M Krafft, V Kumar, R Varadarajan
Journal of Retailing 87, S53-S66, 2011
3652011
An empirical investigation of the antecedents of sales force control systems
M Krafft
Journal of Marketing 63 (3), 120-134, 1999
3571999
Retailing in the 21st century: current and future trends
M Krafft, MK Mantrala
Springer Berlin Heidelberg, 2006
3032006
Der Kunde im Fokus: Kundennaehe, Kundenzufriedenheit, Kundenbindung und Kundenwert?(Sammelrezension)
M Krafft
BETRIEBSWIRTSCHAFT-STUTTGART- 59, 511-530, 1999
2911999
CRM in data-rich multichannel retailing environments: A review and future research directions
PC Verhoef, R Venkatesan, L McAlister, EC Malthouse, M Krafft, ...
Journal of interactive marketing 24 (2), 121-137, 2010
2562010
Permission marketing and privacy concerns—Why do customers (not) grant permissions?
M Krafft, CM Arden, PC Verhoef
Journal of interactive marketing 39 (1), 39-54, 2017
2262017
Der Ansatz der logistischen Regression und seine Interpretation
M Krafft
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, 1996
2051996
Ansätze zur Segmentierung von Kunden—Wie geeignet sind herkömmliche Konzepte?
M Krafft, S Albers
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 52, 515-536, 2000
1972000
The evolution of marketing channel research domains and methodologies: an integrative review and future directions
M Krafft, O Goetz, M Mantrala, F Sotgiu, S Tillmanns
Journal of retailing 91 (4), 569-585, 2015
1612015
How mobile in‐store advertising influences purchase intention: Value drivers and mediating effects from a consumer perspective
M Bues, M Steiner, M Stafflage, M Krafft
Psychology & Marketing 34 (2), 157-174, 2017
1542017
Optimizing Rhenania's direct marketing business through dynamic multilevel modeling (DMLM) in a multicatalog-brand environment
R Elsner, M Krafft, A Huchzermeier
Marketing Science, 192-206, 2004
1322004
Relative explanatory power of agency theory and transaction cost analysis in German salesforces
M Krafft, S Albers, R Lal
International Journal of Research in Marketing 21 (3), 265-283, 2004
1292004
Sales force modeling: State of the field and research agenda
MK Mantrala, S Albers, F Caldieraro, O Jensen, K Joseph, M Krafft, ...
Marketing Letters 21, 255-272, 2010
1222010
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