| The visual asymmetry effect: An interplay of logo design and brand personality on brand equity J Luffarelli, A Stamatogiannakis, H Yang Journal of marketing research 56 (1), 89-103, 2019 | 194 | 2019 |
| Pursuing attainment versus maintenance goals: The interplay of self-construal and goal type on consumer motivation H Yang, A Stamatogiannakis, A Chattopadhyay Journal of Consumer Research 42 (1), 93-108, 2015 | 111 | 2015 |
| A sense of things to come: Future research directions in sensory marketing RS Elder, NZ Aydinoglu, V Barger, C Caldara, HE Chun, CJ Lee, GS Mohr, ... Sensory Marketing, 361-376, 2011 | 84 | 2011 |
| When feedback interventions backfire: Why higher performance feedback may result in lower self‐perceived competence and satisfaction with performance J Luffarelli, D Gonçalves, A Stamatogiannakis Human Resource Management 55 (4), 591-614, 2016 | 41 | 2016 |
| Attainment versus maintenance goals: Perceived difficulty and impact on goal choice A Stamatogiannakis, A Chattopadhyay, D Chakravarti Organizational Behavior and Human Decision Processes 149, 17-34, 2018 | 22 | 2018 |
| The effect of corporate social performance on the financial performance of business‐to‐business and business‐to‐consumer firms J Luffarelli, P Markou, A Stamatogiannakis, D Gonçalves Corporate Social Responsibility and Environmental Management 26 (6), 1333-1350, 2019 | 19 | 2019 |
| Consumers’ choices between products with different uniqueness duration SD Calderon Urbina, A Stamatogiannakis, D Goncalves European Journal of Marketing 55 (13), 148-176, 2021 | 17 | 2021 |
| How to use visual design to boost brand equity A Stamatogiannakis, J Luffarelli, H Yang The Psychology of Design, 121-132, 2015 | 14 | 2015 |
| Maintenance versus attainment goals: Why people think it is harder to maintain their weight than to lose a couple of kilos A Stamatogiannakis, A Chattopadhyay, D Chakravarti ACR North American Advances, 2010 | 10 | 2010 |
| Can you fix it? Effects of visual processing capacity on Visual aesthetic response A Stamatogiannakis, A Chattopadhyay, GJ Gorn Advances in Consumer Research, 2008 | 5 | 2008 |
| Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness. A Stamatogiannakis, A Chattopadhyay, D Chakravarti ACR North American Advances, 2011 | 4 | 2011 |
| How mortality salience hurts brands with different personalities P Landgraf, A Stamatogiannakis, H Yang International Journal of Research in Marketing 41 (2), 308-324, 2024 | 2 | 2024 |
| Don’t trust the humans: The impact of avatars on persuasion P Landgraf, A Stamatogiannakis Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 92, 2018 | 2 | 2018 |
| How Mortality Salience Shapes Consumer Evaluations of Brands P Landgraf, A Stamatogiannakis Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 174, 2018 | 1 | 2018 |
| Spoiling Ourselves: Consumers’ Choice of Luxury Products S Calderon, DA Goncalves The essence of luxury, 65, 2017 | 1 | 2017 |
| The exciting asymmetry effect: The interplay of logo design and brand personality on brand equity J Luffarelli, A Stamatogiannakis, H Yang Advances in Consumer Research 43, 2015 | 1 | 2015 |
| The Perceived Difficulty of Attainment versus Maintenance Goals: Why “Reaching for a Little More” Seems Easier than Simply “Holding on” A Stamatogiannakis INSEAD (France and Singapore), 2011 | 1 | 2011 |
| How and When Non-Costly Status Signals Increase Perceptions of Status SDC Urbina, A Stamatogiannakis Advances in Consumer Research 49, 302-303, 2021 | | 2021 |
| How Mortality Salience Shapes Consumers' Responses to Brands P Landgraf, A Stamatogiannakis, H Yang Advances in Consumer Research 46, 668-669, 2018 | | 2018 |
| The Unspeakable Dark Side of Status: Low Color-Value Signals Status, Unless You Mention It S Danissa Calderón Urbina, A Stamatogiannakis ACR European Advances, 2018 | | 2018 |
Amitava ChattopadhyayINSEAD--The GlaxoSmithKline Chaired Professor of Corporate Innovation InnovationVerified email at insead.edu
