| Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda E Manser Payne, JW Peltier, VA Barger Journal of Research in Interactive Marketing 11 (2), 185-197, 2017 | 479 | 2017 |
| Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms EH Manser Payne, J Peltier, VA Barger Journal of Research in Interactive Marketing 15 (1), 68-85, 2021 | 248 | 2021 |
| Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems EH Manser Payne, AJ Dahl, J Peltier Journal of Research in Interactive Marketing 15 (2), 200-222, 2021 | 196 | 2021 |
| Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives’ perceptions and behavior EM Payne, JW Peltier, VA Barger Journal of Research in Interactive Marketing 12 (3), 328-346, 2018 | 183 | 2018 |
| Personality and responses to Covid-19 health and safety prevention CA O'Brien, L Tourigny, EHM Payne Personality and individual differences 181, 111013, 2021 | 15 | 2021 |
| The search for AI value: The role of complexity in human-AI engagement in the financial industry EHM Payne, CA O'Brien Computers in Human Behavior: Artificial Humans 2 (1), 100050, 2024 | 2 | 2024 |
| Value Co-creation in Buy Online Pickup In-store (BOPIS) EH Manser Payne, AG Smith Mountain Plains Journal of Business and Technology 24 (1), 21, 2023 | 2 | 2023 |
James (Jimmy) W. PeltierArno Kleimenhagen Endowed Chair of Marketing, University of Wisconsin-WhitewaterVerified email at uww.edu
