| Impact of relationship marketing tactics (RMTs) on switchers and stayers in a competitive service industry LY Peng, Q Wang Journal of marketing management 22 (1-2), 25-59, 2006 | 349 | 2006 |
| Complexity and the functions of the firm: breadth and depth Q Wang, N von Tunzelmann Research policy 29 (7-8), 805-818, 2000 | 297 | 2000 |
| As time goes by: Do cold feet follow warm intentions for really new versus incrementally new products? DL Alexander, JG Lynch Jr, Q Wang Journal of Marketing Research 45 (3), 307-319, 2008 | 283 | 2008 |
| What Are the Effective Strategic Orientations for New Product Success under Different Environments? An Empirical Study of Chinese Businesses Yan Yang, Qing Wang, Hengyuan Zhu Journal of Product Innovation Management 29 (2), 166-179, 2012 | 134 | 2012 |
| Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals Q Wang, P Shukla Psychology & Marketing 30 (4), 295-304, 2013 | 121 | 2013 |
| Capabilities and production theory N von Tunzelmann, Q Wang Structural Change and Economic Dynamics 18 (2), 192-211, 2007 | 118 | 2007 |
| Are consumers what they consume?-Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market H Zhu, Q Wang, L Yan, G Wu Journal of Marketing Management 25 (3-4), 295-314, 2009 | 115 | 2009 |
| Consumer generated advertising in blogs D Mutum, Q Wang Handbook of research on digital media and advertising: User generated …, 2011 | 114 | 2011 |
| Factors Influencing Consumers' Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation. Q Wang, S Dacko, M Gad Advances in Consumer Research 35, 2008 | 95 | 2008 |
| An evolutionary view of dynamic capabilities G Von-Tunzelmann, Q Wang Economie Appliquée 56 (3), 33-64, 2003 | 91 | 2003 |
| The R&D‐marketing interface and new product entry strategy Q Wang, E Montaguti Marketing intelligence & planning 20 (2), 82-85, 2002 | 32 | 2002 |
| R&D/marketing interface in a firm's capability-building process: evidence from pharmaceutical firms Q Wang International Journal of Innovation Management 1 (01), 23-52, 1997 | 18 | 1997 |
| The critical role of the institution‐led market in the technological catch‐up of emerging market enterprises: evidence from Chinese enterprises J Wei, C Sun, Q Wang, Q Pan R&d Management 50 (4), 478-493, 2020 | 17 | 2020 |
| Handbook of research on digital media and advertising: user generated content consumption D Mutum, Q Wang UK: University of Warwick, 2011 | 9 | 2011 |
| Effects of customer beliefs on relationship marketing tactics and customer attitude on switching intention in a competitive service industry YP Leong, Q Wang ACR Asia-Pacific Advances, 2006 | 9 | 2006 |
| The exploitation of a multidisciplinary approach in studying the RD47; marketing interface with some empirical evidence Q Wang International Journal of Technology Management, 11 3 (4), 369-379, 1996 | 7 | 1996 |
| Understanding consumer responses to innovations Q Wang Gaining momentum: Managing the diffusion of innovations, 195-213, 2010 | 6 | 2010 |
| On the Building and Maintenance of Strategic alliance Relational Capital G Bao, Q Wang R & d Management 3, 9-14, 2004 | 4 | 2004 |
| Mental visual imagery, authenticity and consumers' attitude formation towards licensed brands J Liu, Q Wang Advances in Consumer Research 34, 377, 2007 | 3 | 2007 |
| After the box has been opened: Goal orientation as the driver of new product usage and the moderating effects of product knowledge and perceived newness Q Wang, A Alexander, JG Lynch Advances in Consumer Research 37, 2010 | 2 | 2010 |
David L. AlexanderAssociate Professor of Marketing, University of St. ThomasVerified email at stthomas.edu
