Marc Fetscherin
TitleCited byYear
The determinants and measurement of a country brand: the country brand strength index
K Dinnie, TC Melewar, M Fetscherin
International Marketing Review, 2010
User acceptance of virtual worlds
M Fetscherin, C Lattemann
Journal of electronic commerce research 9 (3), 231, 2008
CSR communication intensity in Chinese and Indian multinational companies
C Lattemann, M Fetscherin, I Alon, S Li, AM Schneider
Corporate Governance: An International Review 17 (4), 426-442, 2009
Consumer brand relationships research: A bibliometric citation meta-analysis
M Fetscherin, D Heinrich
Journal of Business Research 68 (2), 380-390, 2015
Corporate social responsibility in emerging markets
S Li, M Fetscherin, I Alon, C Lattemann, K Yeh
Management international review 50 (5), 635-654, 2010
The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions
M Fetscherin, M Toncar
International Marketing Review 27 (2), 164-178, 2010
Corporate branding: an interdisciplinary literature review
M Fetscherin, JC Usunier
European Journal of Marketing 46 (5), 733-753, 2012
Usage of public corporate communications of social responsibility in Brazil, Russia, India and China (BRIC)
I Alon, C Lattemann, M Fetscherin, S Li, AM Schneider
International Journal of Emerging Markets 5 (1), 6-22, 2010
30 Years of foreign direct investment to China: An interdisciplinary literature review
M Fetscherin, H Voss, P Gugler
International business review 19 (3), 235-246, 2010
The medical tourism index: Scale development and validation
M Fetscherin, RM Stephano
Tourism Management 52, 539-556, 2016
The effect of product category on consumer brand relationships
M Fetscherin, M Boulanger, C Gonçalves Filho, G Quiroga Souki
Journal of Product & Brand Management 23 (2), 78-89, 2014
What type of relationship do we have with loved brands?
M Fetscherin
Journal of Consumer Marketing 31 (6/7), 430-440, 2014
Business models for content delivery: An empirical analysis of the newspaper and magazine industry
M Fetscherin, G Knolmayer
International journal on media management 6 (1-2), 4-11, 2004
Consumer-brand relationships: theory and practice
S Fournier, M Breazeale, M Fetscherin
Routledge, 2012
Do China's “national team” business groups undertake strategic‐asset‐seeking OFDI?
I Alon, J Chang, M Fetscherin, C Lattemann, JR McIntyre, D Sutherland
Chinese Management Studies, 2009
Comparing the usage of digital rights management systems in the music, film, and print industry
M Fetscherin, M Schmid
Proceedings of the 5th international conference on Electronic commerce, 316-325, 2003
Chinese international investments
I Alon, M Fetscherin
Springer, 2011
User acceptance of virtual worlds: An explorative study about Second Life
M Fetscherin, C Lattemann
Rollins College/University of Potsdam [online]. Available from: http://www …, 2007
China rules: Globalization and political transformation
I Alon, J Chang, M Fetscherin, C Lattemann, J McIntyre
Springer, 2009
Determinants and outcomes of brand hate
SM Hegner, M Fetscherin, M van Delzen
Journal of Product & Brand Management 26 (1), 13-25, 2017
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Articles 1–20