| The determinants and measurement of a country brand: the country brand strength index K Dinnie, TC Melewar, M Fetscherin International Marketing Review, 2010 | 260 | 2010 |
| User acceptance of virtual worlds M Fetscherin, C Lattemann Journal of electronic commerce research 9 (3), 231, 2008 | 238 | 2008 |
| CSR communication intensity in Chinese and Indian multinational companies C Lattemann, M Fetscherin, I Alon, S Li, AM Schneider Corporate Governance: An International Review 17 (4), 426-442, 2009 | 192 | 2009 |
| Consumer brand relationships research: A bibliometric citation meta-analysis M Fetscherin, D Heinrich Journal of Business Research 68 (2), 380-390, 2015 | 158 | 2015 |
| Corporate social responsibility in emerging markets S Li, M Fetscherin, I Alon, C Lattemann, K Yeh Management international review 50 (5), 635-654, 2010 | 152 | 2010 |
| The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions M Fetscherin, M Toncar International Marketing Review 27 (2), 164-178, 2010 | 134 | 2010 |
| Corporate branding: an interdisciplinary literature review M Fetscherin, JC Usunier European Journal of Marketing 46 (5), 733-753, 2012 | 132 | 2012 |
| Usage of public corporate communications of social responsibility in Brazil, Russia, India and China (BRIC) I Alon, C Lattemann, M Fetscherin, S Li, AM Schneider International Journal of Emerging Markets 5 (1), 6-22, 2010 | 132 | 2010 |
| 30 Years of foreign direct investment to China: An interdisciplinary literature review M Fetscherin, H Voss, P Gugler International business review 19 (3), 235-246, 2010 | 104 | 2010 |
| The medical tourism index: Scale development and validation M Fetscherin, RM Stephano Tourism Management 52, 539-556, 2016 | 97 | 2016 |
| The effect of product category on consumer brand relationships M Fetscherin, M Boulanger, C Gonçalves Filho, G Quiroga Souki Journal of Product & Brand Management 23 (2), 78-89, 2014 | 91 | 2014 |
| What type of relationship do we have with loved brands? M Fetscherin Journal of Consumer Marketing 31 (6/7), 430-440, 2014 | 75 | 2014 |
| Business models for content delivery: An empirical analysis of the newspaper and magazine industry M Fetscherin, G Knolmayer International journal on media management 6 (1-2), 4-11, 2004 | 75 | 2004 |
| Consumer-brand relationships: theory and practice S Fournier, M Breazeale, M Fetscherin Routledge, 2012 | 68 | 2012 |
| Do China's “national team” business groups undertake strategic‐asset‐seeking OFDI? I Alon, J Chang, M Fetscherin, C Lattemann, JR McIntyre, D Sutherland Chinese Management Studies, 2009 | 66 | 2009 |
| Comparing the usage of digital rights management systems in the music, film, and print industry M Fetscherin, M Schmid Proceedings of the 5th international conference on Electronic commerce, 316-325, 2003 | 62 | 2003 |
| Chinese international investments I Alon, M Fetscherin Springer, 2011 | 59 | 2011 |
| User acceptance of virtual worlds: An explorative study about Second Life M Fetscherin, C Lattemann Rollins College/University of Potsdam [online]. Available from: http://www …, 2007 | 59 | 2007 |
| China rules: Globalization and political transformation I Alon, J Chang, M Fetscherin, C Lattemann, J McIntyre Springer, 2009 | 57 | 2009 |
| Determinants and outcomes of brand hate SM Hegner, M Fetscherin, M van Delzen Journal of Product & Brand Management 26 (1), 13-25, 2017 | 53 | 2017 |
Christoph LattemannProfessor of Business Administration and Information Management, Jacobs University BremenVerified email at jacobs-university.de