| A descriptive inquiry into the corporate communication profession in Europe B Beurer-Zuellig, C Fieseler, M Meckel Public Relations Review 35 (3), 270-279, 2009 | 60 | 2009 |
| Typologies of communicators in Europe B Beurer‐Züllig, C Fieseler, M Meckel Corporate Communications: An International Journal 14 (2), 158-175, 2009 | 50 | 2009 |
| Smartphones enabling mobile collaboration B Beurer-Zuellig, M Meckel Proceedings of the 41st Annual Hawaii International Conference on System …, 2008 | 39 | 2008 |
| Let me entertain you: the influence of augmented reality on purchasing intention in e-commerce B Beurer-Zuellig, A Rozumowski, M Klaas 55th Hawaii International Conference on System Sciences (HICSS), Virtual, 3 …, 2022 | 12 | 2022 |
| Deal or No Deal?-Asessing the Daily Deal Shopper B Beurer-Zuellig, R Seiler | 10 | 2017 |
| The social side of brick and mortar: The impact of brand-related user-generated content on different consumer typologies in food retailing B Beurer-Zuellig, M Klaas Journal of Marketing Development and Competitiveness 14 (3), 2020 | 7 | 2020 |
| European communication report 2008 B Beurer-Züllig, C Fieseler, M Meckel Helios Media, 2008 | 7 | 2008 |
| Typologies of communicators in europe C Fieseler, B Beurer-Zuellig, M Meckel Corporate Communications: An International Journal 14 (2), 158-175, 2009 | 6 | 2009 |
| Rollenbilder deutschsprachiger Kommunikationsmanager. Eine empirische Untersuchung B Beurer-Züllig, C Fieseler, M Meckel Studies in Communication Sciences, 2010 | 4 | 2010 |
| Typologies of European communication professionals B Beurer-Zuellig, C Fieseler, M Meckel Corporate Communications 14 (2), 158-175, 2009 | 4 | 2009 |
| Introduction to the Minitrack on Firm-Generated, User-Generated and Machine Generated Content in the Digital Economy: Analytics, Prediction, Recommendation, and Impact M Klaas, B Beurer-Zuellig | 1 | 2023 |
| The impact of user-generated content on customer loyalty in food and beverages retail: an empirical study R Seiler, B Beurer-Zuellig, A Rozumowski Journal of Applied Business and Economics 22 (9), 2020 | 1 | 2020 |
| Do you remember?: a comparison of nostalgic ad-evoked responses by baby-boomers and generation y B Beurer-Züllig, S Kavci, M Möckli AM2015-The Magic in Marketing, Limerick, Ireland, 7-9 July 2015, 2015 | 1 | 2015 |
| Smartphones im Unternehmenskontext: Effekte auf organisatorischer und individueller Ebene B Beurer-Züllig Difo-Druck GmbH, 2009 | 1 | 2009 |
| Promoting social sustainability by embedding diversity in higher education D Frau, B Beurer-Züllig Conference Teaching and Learning for Change: Sustainability in Higher …, 2023 | | 2023 |
| Firm-generated, user-generated and machine generated content in the digital economy: analytics, prediction, recommendation, and impact minitrack M Klaas, B Beurer-Züllig 56th Hawaii International Conference on System Sciences (HICSS), Maui, USA …, 2023 | | 2023 |
| Introduction to the Minitrack on Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact M Klaas, B Beurer-Zuellig | | 2021 |
| How gender influences trust assessments in sales negotiations A Rozumowski, B Beurer-Züllig, JJ Hari 10th FINT Workshop on Trust Within and Between Organizations, St. Gallen …, 2019 | | 2019 |
| Taking advice from your popular friend: the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram A Collenberg, P Furchheim, B Beurer-Züllig EMAC 48th Annual Conference, Hamburg, Germany, 28-31 May 2019, 2019 | | 2019 |
| Trust in car brands: a quantitative analysis on trust in car brands in Switzerland B Beurer-Züllig NCM Conference, Dubai, United Arab Emirates, 23 March 2018, 68, 2018 | | 2018 |
