Service customer orientation and social sustainability: The case of small medium enterprises CMJ Lee, N Che-Ha, SFS Alwi Journal of Business Research 122, 751-760, 2021 | 149 | 2021 |
Performance or learning goal orientation: Implications for business performance N Che-Ha, FT Mavondo, S Mohd-Said Journal of Business Research 67 (1), 2811-2820, 2014 | 104 | 2014 |
Palm oil and its environmental impacts: A big data analytics study S Teng, KW Khong, NC Ha Journal of Cleaner Production, 122901, 2020 | 66 | 2020 |
Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: The case of Malaysia N Che-Ha, B Nguyen, WK Yahya, TC Melewar, YP Chen Journal of Vacation Marketing 22 (1), 13-28, 2016 | 65 | 2016 |
SMEs in the Malaysian economy MZ Hoq, N Che-Ha, SM Said International Business Journal 1 (2), 3-17, 2009 | 56 | 2009 |
Brand equity, customer satisfaction and loyalty: Malaysian banking sector N Che-Ha, S Hashim International review of business research papers 3 (5), 123-133, 2007 | 50 | 2007 |
Projecting university brand image via satisfaction and behavioral response: Perspectives from UK-based Malaysian students S Alwi, N Che-Ha, B Nguyen, EM Ghazali, DM Mutum, PJ Kitchen Qualitative Market Research: An International Journal 23 (1), 47-68, 2020 | 41 | 2020 |
The influence of business strategy on the decision to outsource human resource activities: A study of Malaysian manufacturing organisations H Abdul‐Halim, N Che‐Ha, A Geare Journal of Human Resource Costing & Accounting 13 (4), 274-293, 2009 | 41 | 2009 |
The pursuit of HR outsourcing in an emerging economy: the effects of HRM strategy on HR labour costs H Abdul‐Halim, N Che‐Ha, A Geare, T Ramayah Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2016 | 40 | 2016 |
HR outsourcing among Malaysian manufacturing companies H Abdul‐Halim, N Che‐Ha Business Strategy Series 11 (6), 363-370, 2010 | 36 | 2010 |
Internal marketing issues in service organizations in Malaysia N Che-Ha, RA Bakar, SIS Jaafar | 36 | 2007 |
Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choice N Rosli, N Che Ha, EM Ghazali The Bottom Line 32 (4), 308-339, 2019 | 27 | 2019 |
Innovativenes: Its Antecedents and Relationship to SME Business Performance MZ Hoq, N Che-Ha Journal of Management SMEs. p, 1-7, 2009 | 27 | 2009 |
Coupon redemption behaviour: a Malaysian cross-segment investigation P J. Kitchen, S Faridah Syed Alwi, N Che-Ha, P Yee Lim Marketing Intelligence & Planning 32 (1), 66-88, 2014 | 24 | 2014 |
Examining Malaysian hotel employees organizational commitment by gender, education level and salary HF Ariffin, NC Ha The South East Asian Journal of Management 9 (1), 1, 2015 | 23 | 2015 |
Long term evolution mobile services and intention to adopt: a Malaysian perspective PJ Kitchen, R Martin, N Che-Ha Journal of Strategic Marketing 23 (7), 643-654, 2015 | 22 | 2015 |
Examining Malaysian hotel employees organizational commitment: The effect of age, education level and salary HF Ariffin, N Che-Ha International Journal of Business and Technopreneurship 4 (3), 413-438, 2014 | 18 | 2014 |
The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility N Rosli, N Che-Ha, EM Ghazali International Journal of Business and Society 21 (1), 313-333, 2020 | 15 | 2020 |
THE RELATIONSHIP BETWEEN ENVIRONMENTAL ISSUES AND ORGANISATIONAL PERFORMANCE. WK Yahya, N Che-Ha International Journal of Business & Society 14 (1), 2013 | 14 | 2013 |
Embarking on HR Outsourcing–Do Organizational Size and Maturity Level Matter? H Abdul-Halim, N Che-Ha International Journal of Economics and Management 5 (1), 19-37, 2011 | 12 | 2011 |