| Through thick and thin: How fair trade consumers have reacted to the global economic recession T Bondy, V Talwar Journal of business ethics 101, 365-383, 2011 | 96 | 2011 |
| A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context V Talwar, J Burton, JA Murphy Journal of Customer Behaviour 7 (3), 231-255, 2008 | 11 | 2008 |
| The economic worth of product placement in prime-time television shows G Begy, V Talwar International Journal of Market Research 58 (2), 253-275, 2016 | 10 | 2016 |
| Customer portfolio analysis: Crisp classification versus fuzzy classification–Based on the supermarket industry A Hiziroglu, J Patwa, V Talwar Journal of Targeting, Measurement and Analysis for Marketing 20, 67-83, 2012 | 7 | 2012 |
| Comparing customer relationship portfolio management practices in the UK and India: a case based empirical investigation V Talwar, J Burton, J Murphy Proceedings of 23rd IMP Conference, Manchester, Great Britain, 2007 | 3 | 2007 |
| Investigating Customer Relationship Portfolio Management Practices in UK and India V Talwar, J Burton, J Murphy, P Oburai The 3rd Conference on Marketing Paradigms for Emerging Economies, 2009 | | 2009 |
| Profitably Delivering On Customer Expectations: Standardising Customer Management Processes At Oilco (UK) V Talwar, J Burton Academy of Marketing Conference, Aberdeen., 2008 | | 2008 |
| Customer relationship portfolio management: a value based perspective from two industrial market contexts (UK and India) V Talwar University of Manchester, 2007 | | 2007 |
| Value Based Approach to Customer Relationship Portfolio Management: A Case Study from the UK Industrial Market Context V Talwar, J Burton, J Murphy IMP Conference, Milan, 2006 | | 2006 |
| Customer Relationship Portfolio Management: A Value-Based Perspective from the UK Industrial Market Context V Talwar, J Burton, J Murphy The Academy of Marketing Conference, 2006 | | 2006 |
| Striking the Balance between Standardisation and Fragmentation: How Business to Business Firms in 2 Different Contexts (UK and India) Relate to Their Markets, One Size Fits All? V Talwar, J Burton, J Murphy Contemporary Challenges of Integration and Fragmentation, University of …, 2005 | | 2005 |
