Simona D'Antone
Simona D'Antone
Associate Professor of Marketing, Kedge Business School
Verified email at kedgebs.com
Title
Cited by
Cited by
Year
Reinventing the wheel? A critical view of demand-chain management
JB Santos, S D'Antone
Industrial Marketing Management 43 (6), 1012–1025, 2014
422014
When purchasing professional services supports innovation
S D'Antone, J Santos
Industrial Marketing Management, 2016
302016
Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict
B Cova, S D'Antone
Journal of Consumer Affairs 50 (1), 166-192, 2016
302016
When purchasing professional services supports innovation
S D’Antone, J Bonomi
31th IMP Conference, University of Southern Denmark, Kolding, Denmark, 2015
302015
Organising for sustainable palm oil consumption: a market-based approach
S D'Antone, R Spencer
Consumption Markets & Culture 18 (1), 55-71, 2015
232015
La sistemicitÓ presupposto del valore della marca territoriale: un’analisi sul mondo del vino made in Italy
A Rea, S D'Antone
ITA, 2010
212010
Concerns and marketization: the case of sustainable palm oil
S D’Antone, R Spencer
Concerned Markets, 2014
202014
The brand origin meaning transfer model (BOMT): an integrative theoretical model
S D'Antone, D Merunka
International Marketing Review 32 (6), 713-731, 2015
152015
Concerned innovation: The ebb and flow between market and society
D'Antone, S., Canning, L., Franklin-Johnson, E., Spencer, R.
Industrial Marketing Management, 2017
112017
I choose my business model! A cross-national analysis of business model choice in family firms
E Casprini, S D'Antone, B Paranque, T Pucci, L Zanni
EuroMed Journal of Business 11 (2), 2016
92016
A cultural approach to brand equity: The role of brand mianzi and brand popularity in China
R Filieri, Z Lin, E D'Antone, S., Chatzopoulou
Journal of Brand Management, 2018
62018
Il Brand Placement: strategia e opportunitÓ nei film italiani
A Rea, S D'Antone
Economia & Management, 65 – 82., 2009
22009
RETHINKING AN APPROACH TO B2B AND B2C BRANDING: A REVIEW OF THE LITERATURE, CONCLUSIONS AND FUTURE RESEARCH DIRECTIONS.
S D’ANTONE, A REA, R SPENCER
28th IMP Conference, UniversitÓ Cattolica, Rome, Italy, 2012
12012
The Dynamics of Legitimacy in Multi-stakeholder Initiatives: Insights from the RSPO case
B Comyns, S D'Antone
Academy of Management Annual Meeting Proceedings 1, 16176, 2018
2018
The Triadic structures in KIBS purchasing and its influences in value creation for the end-user
D Ribeiro, J Bonomi, S D'Antone
34th IMP Conference, Kedge Business School, Marseille, France, 2018
2018
Une perspective relationnelle et rÚticulaire de la marque B2B
S D’Antone, L Sitz
Congres de l’association Franšaise du Marketing, Lyon, France, 2016
2016
Mobile phones return systems: the marketization of sustainable innovation
S D’Antone, L Canning, E Franklin-Johnson, R Spencer
31th IMP Conference, University of Southern Denmark, Kolding, Denmark., 2015
2015
Navigatig Between Folk Models of Consumer Wellbeing: The Nutella Palm Oil Case
B Cova, S D'Antone
International Centre for Anti-Consumption Research (ICAR) symposium 5, 26-30, 2014
2014
Organising for Sustainable Purchasing
R Castagnoni, D., Crespin-Mazet, F., D’Antone, S
23rd Annual IPSERA Conference, Pretoria, South Africa., 2014
2014
The relationship between corporate governance and business model choice in family firms: is there a missing link in family business studies?
B Casprini, E., D’Antone, S., Pucci, T., Zanni, L
6th Annual EuroMed Conference, Estoril, Cascais, Portugal., 2013
2013
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