Thijs Broekhuizen

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	All	Since 2017
Citations	2034	1471
h-index	18	16
i10-index	21	18

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Co-authors

P.C. VerhoefProfessor of MarketingVerified email at rug.nl
Nicolai FabianPhD Candidate, University of GroningenVerified email at rug.nl
Arvid O. I. HoffmannProfessor of Marketing at Adelaide Business SchoolVerified email at adelaide.edu.au
Wander JagerUniversity College Groningen, Groningen Center for Social Complexity StudiesVerified email at rug.nl
sebastiano delreAssociate ProfessorVerified email at montpellier-bs.com
Yakov BartNortheastern UniversityVerified email at northeastern.edu
Michael HaenleinProfessor of Marketing, ESCP EuropeVerified email at escpeurope.eu
Abhi BhattacharyaUniversity of AlabamaVerified email at cba.ua.edu
Theo Postmaemeritus assoc. professor strategieVerified email at rug.nl
Maarten J. GijsenbergAssociate Professor of Marketing - University of Groningen - Faculty of Economics and BusinessVerified email at rug.nl
Tammo BijmoltProfessor of Marketing Research, University of GroningenVerified email at rug.nl
ANNA TORRES LACOMBAProfessora Titular, Universitat Pompeu Fabra.Verified email at upf.edu
E.P.M. CroonenUniversity or Groningen (The Netherlands)Verified email at rug.nl
Mirjam TukAssociate professor of Marketing, RSM Erasmus UniversityVerified email at rsm.nl
Laurens M. SlootDistinguished Professor of Retail Marketing at the University of GroningenVerified email at rug.nl
Bas DonkersProfessor of Marketing Research, Erasmus UniversityVerified email at ese.eur.nl
Joseph LampelAlliance Manchester Business SchoolVerified email at mbs.ac.uk
Joost RietveldAssistant Professor at UCL School of Management, University College LondonVerified email at ucl.ac.uk
Pedro de FariaProfessor of Innovation Management, University of GroningenVerified email at rug.nl
Brenda BosStatistics Netherlands (CBS)Verified email at cbs.nl

Thijs Broekhuizen

Associate Professor, University of Groningen

Verified email at rug.nl - Homepage

digital business models innovation disruptive technologies value appropriation


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Digital transformation: A multidisciplinary reflection and research agenda PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ... Journal of Business Research 122, 889-901, 2021	799	2021
Success factors for mass customization: a conceptual model TLJ Broekhuizen, KJ Alsem Journal of Market-Focused Management 5 (4), 309-330, 2002	206	2002
Susceptibility to and impact of interpersonal influence in an investment context AOI Hoffmann, TLJ Broekhuizen Journal of the Academy of Marketing Science 37 (4), 488-503, 2009	141	2009
Online purchase determinants: Is their effect moderated by direct experience? T Broekhuizen, EKRE Huizingh Management Research News 32 (5), 440-457, 2009	131	2009
Understanding channel purchase intentions: measuring online and offline shopping value perceptions T Broekhuizen University of Groningen, Dissertation, 2006	112	2006
Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range AOI Hoffmann, TLJ Broekhuizen International journal of Research in marketing 27 (4), 342-355, 2010	74	2010
Digital platform openness: Drivers, dimensions and outcomes TLJ Broekhuizen, O Emrich, MJ Gijsenberg, M Broekhuis, B Donkers, ... Journal of Business Research 122, 902-914, 2021	71	2021
A conceptual model of channel choice: Measuring online and offline shopping value perceptions TLJ Broekhuizen, W Jager University of Groningen, 2004	68	2004
New horizons or a strategic mirage? Artist-led-distribution versus alliance strategy in the video game industry TLJ Broekhuizen, J Lampel, J Rietveld Research Policy 42 (4), 954-964, 2013	54	2013
Implementing new business models: What challenges lie ahead? TLJ Broekhuizen, T Bakker, TJBM Postma Business Horizons 61 (4), 555-566, 2018	47	2018
Simulating the cinema market: How cross‐cultural differences in social influence explain box office distributions TLJ Broekhuizen, SA Delre, A Torres Journal of Product Innovation Management 28 (2), 204-217, 2011	45	2011
The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market SA Delre, TLJ Broekhuizen, THA Bijmolt Journal of Marketing Research 53 (4), 608-627, 2016	43	2016
Interactivity Perceptions and Online Newspaper Preference T Broekhuizen, A Hoffmann Journal of Interactive Advertising 12 (2), 29-43, 2012	40	2012
A dynamic view on secrecy management B Bos, P Broekhuizen, Thijs L.J., De Faria Journal of Business Research, 2015	39	2015
The contribution of scenario analysis to the front-end of new product development TJBM Postma, TLJ Broekhuizen, F van den Bosch Futures 44 (6), 642-654, 2012	31	2012
Customer intention to adopt a fee‐based advisory model: An empirical study in retail banking AOI Hoffmann, H Franken, TLJ Broekhuizen International Journal of Bank Marketing, 2012	23	2012
Social Knowledge for e-Governance: Theory and Technology of Reputation M Paolucci, T Eymann, W Jager, J Sabater-Mir, R Conte, S Marmo, ... ISTC-CNR, Rome, Consiglio Nazionale delle Richerche, 2009	22	2009
Introduction to the special issue–digital business models: a multi-disciplinary and multi-stakeholder perspective TLJ Broekhuizen, M Broekhuis, MJ Gijsenberg, JE Wieringa Journal of Business Research 122, 847-852, 2021	19	2021
Uncertainty avoidance and the exploration-exploitation trade-off TLJ Broekhuizen, MS Giarratana, A Torres European Journal of Marketing 51 (11/12), 2080-2100, 2017	16	2017
How do franchisees assess franchisor trustworthiness? EPM Croonen, TLJ Broekhuizen Journal of small business management 57 (3), 845-871, 2019	15*	2019

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