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Patrick Butler
Patrick Butler
Professor of Marketing
Verified email at monash.edu
Title
Cited by
Cited by
Year
Consumer purchasing on the Internet:: Processes and prospects
P Butler, J Peppard
European management journal 16 (5), 600-610, 1998
6211998
Political marketing: Structure and process
P Butler, N Collins
European journal of marketing 28 (1), 19-34, 1994
4141994
Strategic analysis in political markets
P Butler, N Collins
European Journal of marketing 30 (10/11), 25-36, 1996
2471996
A conceptual framework for political marketing
P Butler, N Collins
Handbook of political marketing, 55-72, 1999
2011999
Human branding in political marketing: Applying contemporary branding thought to political parties and their leaders
R Speed, P Butler, N Collins
Journal of political marketing 14 (1-2), 129-151, 2015
1702015
By popular demand: marketing the arts
P Butler
Journal of marketing management 16 (4), 343-364, 2000
1652000
Marketing public sector services: concepts and characteristics
P Butler, N Collins
Journal of marketing management 11 (1-3), 83-96, 1995
1601995
Considerations on the evolution of political marketing theory
P Butler, P Harris
Marketing Theory 9 (2), 149-164, 2009
1422009
Payment on delivery‐Recognising constituency service as political marketing
P Butler, N Collins
European Journal of Marketing 35 (9/10), 1026-1037, 2001
1122001
When marketing models clash with democracy
N Collins, P Butler
Journal of public affairs 3 (1), 52-62, 2003
932003
Relationship intermediaries: business advisers in the small firm‐bank relationship
P Butler, M Durkin
International Journal of Bank Marketing 16 (1), 32-38, 1998
691998
Considerations on market analysis for political parties
N Collins, P Butler
The idea of political marketing, 1-18, 2002
512002
Positioning political parties: a market analysis
N Collins, P Butler
Harvard International Journal of Press/Politics 1 (2), 63-77, 1996
481996
Marketing accountability and marketing's stature: An examination of senior executive perspectives
D O'sullivan, P Butler
Australasian Marketing Journal 18 (3), 113-119, 2010
372010
Theory-Building in political marketing: parallels in public management
P Butler, N Collins, MR Fellenz
Journal of Political Marketing 6 (2-3), 91-107, 2007
372007
Modernising Irish government: The politics of administrative reform
N Collins, T Cradden
Gill & Macmillan Ltd, 2007
332007
Market orientation and enterprise policy
D O'Sullivan, P Butler
European Journal of Marketing 43 (11/12), 1349-1364, 2009
282009
Marketing Problems: from analysis to decision
P Butler
Marketing Intelligence & Planning 12 (2), 4-12, 1994
271994
Managing expectations in the small business–bank relationship
P Butler, M Durkin
Irish marketing review 8 (1), 53-60, 1995
221995
The Europeanisation of the British political marketplace
P Butler, N Collins, R Speed
Journal of Marketing Management 27 (7-8), 675-690, 2011
212011
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Articles 1–20