‪Rahul Chawdhary, Senior Lecturer in Marketing Strategy‬

2016201720182019202020212022202320247 10 18 13 24 25 34 30 15

Robert EastProfessor Emeritus, Kingston Business SchoolVerified email at kingston.ac.uk
Mark UnclesProfessor, UNSW Business School, UNSW AustraliaVerified email at unsw.edu.au
Jenni RomaniukEhrenberg-Bass Institute, University of South AustraliaVerified email at MarketingScience.info
Francesca Dall'Olmo RileyProfessor of Brand Management, Kingston University Business SchoolVerified email at kingston.ac.uk
Abdulaziz ElwaldaAssociate Professor at Misurata UniversityVerified email at eps.misuratau.edu.ly

Rahul Chawdhary, Senior Lecturer in Marketing Strategy

Verified email at kingston.ac.uk - Homepage


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
The impact of word of mouth on intention to purchase currently used and other brands R East, J Romaniuk, R Chawdhary, M Uncles International Journal of Market Research 59 (3), 321-334, 2017	84	2017
Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context R Chawdhary, F Dall’Olmo Riley Journal of Marketing Management 31 (9-10), 1018-1039, 2015	77	2015
‘Co-branding as a masstige strategy for luxury brands: Desirable or not? MT Quamina, L.T., Xue, R Chawdhary Journal of Business Research 158, 113704, 2023	14	2023
Investigating the effectiveness of received offline word of mouth: role of acquired and ascribed homophily R Chawdhary, L Weber FIIB Business Review, 23197145211059268, 2021	4	2021
Marketing for scientists R Chawdhary Management for Scientists, 113-127, 2019	1	2019
Special issue Covid-19 and donation behaviour: Evidence on different types of donation behaviour from different countries R Chawdhary, EM Merz, A van Weert Journal of Philanthropy and Marketing 27 (3), 1-2, 2022		2022

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