Erik S. Jacobi
Erik S. Jacobi
Lecturer in Marketing, University of Essex
Verified email at essex.ac.uk - Homepage
Title
Cited by
Cited by
Year
‘Is there a gap in the market, and is there a market in the gap?’How advertising planning performs markets
ES Jacobi, J Freund, L Araujo
Journal of Marketing Management 31 (1-2), 37-61, 2015
272015
Revenge of the brand monsters: How Goldman Sachs’ doppelgänger turned monstrous
J Freund, ES Jacobi
Journal of Marketing Management 29 (1-2), 175-194, 2013
122013
Marketing as mystification
N Dholakia
Marketing Theory 16 (3), 401-426, 2016
112016
Beyond Petroleum: Psychodynamics of creating corporate identities
J Freund, E Jacobi
2014
Personal Eschatologies: How Consumers Relate to Macro-Structural Entities
J Freund, E Jacobi
Consumer Culture Theory conference 2012, 2012
2012
The system can't perform the operation now. Try again later.
Articles 1–5