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Erik S. Jacobi
Erik S. Jacobi
Lecturer in Marketing, University of Essex
Verified email at essex.ac.uk - Homepage
Title
Cited by
Cited by
Year
‘Is there a gap in the market, and is there a market in the gap?’How advertising planning performs markets
ES Jacobi, J Freund, L Araujo
Marketing Performativity, 37-61, 2018
472018
Revenge of the brand monsters: How Goldman Sachs’ doppelgänger turned monstrous
J Freund, ES Jacobi
Journal of Marketing Management 29 (1-2), 175-194, 2013
202013
The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+ Kennedy ‘Just …
A Rohmanue, ES Jacobi
Journal of Brand Management 31 (2), 126-139, 2024
12024
Mystify me: Coke, terror and the symbolic immortality boost
J Freund, ES Jacobi
Marketing Theory 16 (3), 417-422, 2016
12016
Exploring valuation practices in diagnosis‐as‐category: The rising dominance of clinical practice in the categorisation of Sepsis, 1991–2016
S Carmel, E Jacobi
Sociology of Health & Illness 46 (S1), 37-55, 2024
2024
Personal Eschatologies: How Consumers Relate to Macro-Structural Entities
J Freund, E Jacobi
Consumer Culture Theory conference 2012, 2012
2012
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Articles 1–6