Luigi Mario De Luca
Luigi Mario De Luca
Marketing and Strategy Section, Cardiff Business School
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Cited by
Cited by
Market knowledge dimensions and cross-functional collaboration: Examining the different routes to product innovation performance
LM De Luca, K Atuahene-Gima
Journal of marketing 71 (1), 95-112, 2007
Market Orientation and R&D Effectiveness in High‐Technology Firms: An Empirical Investigation in the Biotechnology Industry*
LM De Luca, G Verona, S Vicari
Journal of Product Innovation Management 27 (3), 299-320, 2010
The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures
K Atuahene-Gima, H Li, LM De Luca
Industrial Marketing Management 35 (3), 359-372, 2006
More innovation with less? A strategic contingency view of slack resources, information search, and radical innovation
G Troilo, LM De Luca, K Atuahene‐Gima
Journal of Product Innovation Management 31 (2), 259-277, 2014
Organizational drivers of salespeople’s customer orientation and selling orientation
P Guenzi, LM De Luca, G Troilo
Journal of Personal Selling & Sales Management 31 (3), 269-285, 2011
Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry
P Cillo, LM De Luca, G Troilo
Research Policy 39 (9), 1242-1252, 2010
Dispersion of influence between marketing and sales: Its effects on superior customer value and market performance
G Troilo, LM De Luca, P Guenzi
Industrial Marketing Management 38 (8), 872-882, 2009
Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance
S Saeed, S Yousafzai, A Paladino, LM De Luca
Industrial Marketing Management 47, 121-133, 2015
The effect of ‘can do’and ‘reason to’motivations on service–sales ambidexterity
KM Sok, P Sok, LM De Luca
Industrial Marketing Management 55, 144-155, 2016
Marketing's lateral influence strategies and new product team comprehension in high-tech companies: A cross-national investigation
K Atuahene-Gima, LM De Luca
Industrial Marketing Management 37 (6), 664-676, 2008
The combined effect of customer perceptions about a salesperson’s adaptive selling and selling orientation on customer trust in the salesperson: a contingency perspective
P Guenzi, LM De Luca, R Spiro
Journal of Business & Industrial Marketing, 2016
Linking data‐rich environments with service innovation in incumbent firms: A conceptual framework and research propositions
G Troilo, LM De Luca, P Guenzi
Journal of Product Innovation Management 34 (5), 617-639, 2017
The interplay between employee and firm customer orientation: Substitution effect and the contingency role of performance‐related rewards
D Herhausen, LM De Luca, M Weibel
British journal of management 29 (3), 534-553, 2018
When does customer-oriented leadership pay off? An investigation of Frontstage and backstage service teams
D Herhausen, LM De Luca, GN Miceli, RE Morgan, M Schoegel
Journal of service research 20 (4), 409-425, 2017
L’integrazione fra marketing e vendite: barriere, meccanismi operativi e risultati
G Troilo, P Guenzi, LM De Luca
ITA 2, 1-22, 2013
Orientamento al mercato e innovazione nei settori creativi. Una ricerca nel settore della moda
P Cillo, L De Luca, D Mazursky, G Troilo
Giuffre Editore Spa: via Busto Arsizio 40, I 20151 Milan Italy: 011 39 02á…, 2005
Patent portfolio diversity and firm profitability: A question of specialization or diversification?
FP Appio, LM De Luca, R Morgan, A Martini
Journal of Business Research 101, 255-267, 2019
Building community-driven vertical greening systems for people living on less thanú 1 a day: A case study in Nigeria
OH Akinwolemiwa, CB de Souza, LM De Luca, J Gwilliam
Building and Environment 131, 277-287, 2018
Organizational drivers of customer-oriented selling
P Guenzi, G Troilo, L DE LUCA
EMAC, 2009
Fostering Socially-Desirable Government Venture Funding Activity: A Real Options Lens
A Scedrova, RE Morgan, LM De Luca, R Adner
Academy of Management Proceedings 2019 (1), 14441, 2019
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