| Market knowledge dimensions and cross-functional collaboration: Examining the different routes to product innovation performance LM De Luca, K Atuahene-Gima Journal of marketing 71 (1), 95-112, 2007 | 1524 | 2007 |
| The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures K Atuahene-Gima, H Li, LM De Luca Industrial Marketing Management 35 (3), 359-372, 2006 | 236 | 2006 |
| Market Orientation and R&D Effectiveness in High‐Technology Firms: An Empirical Investigation in the Biotechnology Industry* LM De Luca, G Verona, S Vicari Journal of Product Innovation Management 27 (3), 299-320, 2010 | 226 | 2010 |
| More innovation with less? A strategic contingency view of slack resources, information search, and radical innovation G Troilo, LM De Luca, K Atuahene‐Gima Journal of Product Innovation Management 31 (2), 259-277, 2014 | 215 | 2014 |
| How and when do big data investments pay off? The role of marketing affordances and service innovation LM De Luca, D Herhausen, G Troilo, A Rossi Journal of the Academy of Marketing Science, 2020 | 164 | 2020 |
| Linking data‐rich environments with service innovation in incumbent firms: A conceptual framework and research propositions G Troilo, LM De Luca, P Guenzi Journal of Product Innovation Management 34 (5), 617-639, 2017 | 132 | 2017 |
| Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance S Saeed, S Yousafzai, A Paladino, LM De Luca Industrial marketing management 47, 121-133, 2015 | 132 | 2015 |
| Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry P Cillo, LM De Luca, G Troilo Research Policy 39 (9), 1242-1252, 2010 | 129 | 2010 |
| Organizational drivers of salespeople’s customer orientation and selling orientation P Guenzi, LM De Luca, G Troilo Journal of Personal Selling & Sales Management 31 (3), 269-285, 2011 | 119 | 2011 |
| Dispersion of influence between marketing and sales: Its effects on superior customer value and market performance G Troilo, LM De Luca, P Guenzi Industrial Marketing Management 38 (8), 872-882, 2009 | 99 | 2009 |
| The effect of ‘can do’and ‘reason to’motivations on service–sales ambidexterity KM Sok, P Sok, LM De Luca Industrial Marketing Management 55, 144-155, 2016 | 77 | 2016 |
| The combined effect of customer perceptions about a salesperson’s adaptive selling and selling orientation on customer trust in the salesperson: a contingency perspective P Guenzi, LM De Luca, R Spiro Journal of Business & Industrial Marketing 31 (4), 553-564, 2016 | 70 | 2016 |
| Patent portfolio diversity and firm profitability: A question of specialization or diversification? FP Appio, LM De Luca, R Morgan, A Martini Journal of Business Research 101, 255-267, 2019 | 48 | 2019 |
| Marketing's lateral influence strategies and new product team comprehension in high-tech companies: A cross-national investigation K Atuahene-Gima, LM De Luca Industrial Marketing Management 37 (6), 664-676, 2008 | 44 | 2008 |
| The interplay between employee and firm customer orientation: Substitution effect and the contingency role of performance‐related rewards D Herhausen, LM De Luca, M Weibel British journal of management 29 (3), 534-553, 2018 | 40 | 2018 |
| Building community-driven vertical greening systems for people living on less than£ 1 a day: A case study in Nigeria OH Akinwolemiwa, CB de Souza, LM De Luca, J Gwilliam Building and Environment 131, 277-287, 2018 | 22 | 2018 |
| When does customer-oriented leadership pay off? An investigation of Frontstage and backstage service teams D Herhausen, LM De Luca, GN Miceli, RE Morgan, M Schoegel Journal of Service Research 20 (4), 409-425, 2017 | 17 | 2017 |
| Open strategy and dynamic capabilities: A framework for circular economy business models research R De Angelis, RE Morgan, LM De Luca Business Strategy and the Environment, 1-13, 2023 | 8 | 2023 |
| Market entry timing: The impact of complementary capabilities on strategic outcomes M Ahmad Husairi, RE Morgan, LM De Luca Journal of Business Research 132, 45-55, 2021 | 7 | 2021 |
| L’integrazione fra Marketing e Vendite: barriere, meccanismi operativi e risultati G Troilo, P Guenzi, LM De Luca Economia & Management 2, 1-22, 2013 | 4 | 2013 |
gabriele troiloProfessor of Marketing, Università L. Bocconi, MilanoVerified email at sdabocconi.it
