| It just feels good: Customers’ affective response to touch and its influence on persuasion J Peck, J Wiggins Journal of Marketing 70 (4), 56-69, 2006 | 745 | 2006 |
| A more comprehensive understanding and measure of customer helping behavior JW Johnson, A Rapp Journal of Business Research 63 (8), 787-792, 2010 | 167 | 2010 |
| To influence or not to influence: External reference price strategies in pay-what-you-want pricing JW Johnson, AP Cui Journal of Business Research 66 (2), 275-281, 2013 | 162 | 2013 |
| Measuring individual legitimacy perceptions: Scale development and validation K Alexiou, J Wiggins Strategic Organization 17 (4), 470-496, 2019 | 138 | 2019 |
| Motivation, ability and opportunity to participate: a reconceptualization of the RAND model of audience development J Wiggins International Journal of Arts Management, 22-33, 2004 | 132 | 2004 |
| Consumption‐focused self‐expression word of mouth: A new scale and its role in consumer research C Saenger, VL Thomas, JW Johnson Psychology & Marketing 30 (11), 959-970, 2013 | 130 | 2013 |
| Autotelic need for touch, haptics, and persuasion: The role of involvement J Peck, JW Johnson Psychology & Marketing 28 (3), 222-239, 2011 | 130 | 2011 |
| Communal and exchange relationship perceptions as separate constructs and their role in motivations to donate JW Johnson, PE Grimm Journal of Consumer Psychology 20 (3), 282-294, 2010 | 120 | 2010 |
| Childhood brand nostalgia: A new conceptualization and scale development AB Shields, JW Johnson Journal of Consumer Behaviour 15 (4), 359-369, 2016 | 66 | 2016 |
| What did you do to my brand? The moderating effect of brand nostalgia on consumer responses to changes in a brand AB Shields, JW Johnson Psychology & Marketing 33 (9), 713-728, 2016 | 53 | 2016 |
| The role of network embeddedness and psychological ownership in consumer responses to brand transgressions CA Kuchmaner, J Wiggins, PE Grimm Journal of Interactive Marketing 47 (1), 129-143, 2019 | 43 | 2019 |
| Web strategies and the performing arts: A solution to difficult brands SB Preece, JW Johnson International Journal of Arts Management 14 (1), 19, 2011 | 43 | 2011 |
| Hidden consumption behaviour: an alternative response to social group influence VL Thomas, RD Jewell, J Wiggins Johnson European Journal of Marketing 49 (3/4), 512-531, 2015 | 38 | 2015 |
| Crowdfunding acts as a funding substitute and a legitimating signal for nonprofit performing arts organizations K Alexiou, J Wiggins, SB Preece Nonprofit and Voluntary Sector Quarterly 49 (4), 827-848, 2020 | 34 | 2020 |
| The Routledge companion to arts marketing D O'Reilly, R Rentschler, T Kirchner Routledge, 2013 | 30 | 2013 |
| Can consumers perceive collective psychological ownership of an organization? J Wiggins Psychological ownership and consumer behavior, 177-194, 2018 | 25 | 2018 |
| Do specialized MBA programs cultivate alumni relationships and donations? JW Johnson, V Thomas, J Peck Journal of Marketing for Higher Education 20 (1), 119-134, 2010 | 24 | 2010 |
| Can purchase behavior predict relationship perceptions and willingness to donate? JW Johnson, J Peck, DA Schweidel Psychology & Marketing 31 (8), 647-659, 2014 | 17 | 2014 |
| The Influence of Messages and Benefits on Donors’ Attributed Motivations: Findings of a Study With 14 American Performing Arts Presenters JW Johnson, B Ellis International Journal of Arts Management 13 (2), 4-15, 2011 | 17 | 2011 |
| What you ask changes what I pay: Framing effects in pay what you want pricing AP Cui, J Wiggins Journal of Marketing Theory and Practice 25 (4), 323-339, 2017 | 12 | 2017 |
Joann PeckProfessor of Marketing, University of Wisconsin - MadisonVerified email at bus.wisc.edu
