Rhonda Hadi
Rhonda Hadi
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Cited by
Cited by
The future of social media in marketing
G Appel, L Grewal, R Hadi, AT Stephen
Journal of the Academy of Marketing science 48 (1), 79-95, 2020
Blame the bot: Anthropomorphism and anger in customer–chatbot interactions
C Crolic, F Thomaz, R Hadi, AT Stephen
Journal of Marketing 86 (1), 132-148, 2022
The Metaverse: A new digital frontier for consumer behavior
R Hadi, S Melumad, ES Park
Journal of Consumer Psychology 34 (1), 142-166, 2024
the Effects of temperature on Consumers Cognitive and Affective decisions
L Tong, Y Zheng, P Zhao, RJ Zhu, A Cheema, VM Patrick, R Hadi, ...
Advances in Consumer Research 40, 2012
Good vibrations: Consumer responses to technology-mediated haptic feedback
R Hadi, A Valenzuela
Journal of Consumer Research 47 (2), 256-271, 2020
The Human Penguin Project: Climate, social integration, and core body temperature
H IJzerman, S Lindenberg, İ Dalğar, SSC Weissgerber, RC Vergara, ...
Collabra: Psychology 4 (1), 37, 2018
A meaningful embrace: Contingent effects of embodied cues of affection
R Hadi, A Valenzuela
Journal of Consumer Psychology 24 (4), 520-532, 2014
Technology-augmented choice: How digital innovations are transforming consumer decision processes
S Melumad, R Hadi, C Hildebrand, AF Ward
Customer Needs and Solutions 7, 90-101, 2020
Shivering for status: When cold temperatures increase product evaluation
J Park, R Hadi
Journal of Consumer Psychology 30 (2), 314-328, 2020
Culturally contingent cravings: How holistic thinking influences consumer responses to food appeals
D Hildebrand, RD Harding, R Hadi
Journal of Consumer Psychology 29 (1), 39-59, 2019
Social thermoregulation: A meta-analysis
H IJzerman, R Hadi, NA Coles, B Paris, S Elisa, W Fritz, RA Klein, ...
PsyArXiv, 2021
From tablet to table: How augmented reality influences food desirability
W Fritz, R Hadi, A Stephen
Journal of the Academy of Marketing Science 51 (3), 503-529, 2023
When humanizing customer service chatbots might backfire
R Hadi
NIM Marketing Intelligence Review 11 (2), 30-35, 2019
Warm hearts and cool heads: Uncomfortable temperature influences reliance on affect in decision-making
R Hadi, L Block
Journal of the Association for Consumer Research 4 (2), 102-114, 2019
Flavor fatigue: Cognitive depletion influences consumer enjoyment of complex flavors
D Hildebrand, D Rubin, R Hadi, T Kramer
Journal of Consumer Psychology 31 (1), 103-111, 2021
I take therefore I choose? The impact of active vs. passive acquisition on food consumption
R Hadi, L Block
Appetite 80, 168-173, 2014
Data from the Human Penguin Project, a cross-national dataset testing social thermoregulation principles
CP Hu, JX Yin, S Lindenberg, İ Dalğar, SC Weissgerber, RC Vergara, ...
Scientific data 6 (1), 32, 2019
Good vibrations: consumer responses to technologically-mediated social touch
R Hadi, A Valenzuela
ACR North American Advances, 2016
Ethics for AI in Business
F Thomaz, N Efremova, F Mazzi, G Clark, E MacDonald, R Hadi, JJ Bell, ...
Available at SSRN 3871867, 2021
How culture shapes consumer responses to anthropomorphic products
S Baskentli, R Hadi, L Lee
International Journal of Research in Marketing 40 (3), 495-512, 2023
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