| Covert distinction: how hipsters practice food-based resistance strategies in the production of identity JM Cronin, MB McCarthy, AM Collins Consumption Markets & Culture 17 (1), 2-28, 2014 | 171 | 2014 |
| Charismatic authority and the YouTuber: Unpacking the new cults of personality HL Cocker, J Cronin Marketing theory 17 (4), 455-472, 2017 | 166 | 2017 |
| “Eat like a man”. A social constructionist analysis of the role of food in men’s lives MA Newcombe, MB McCarthy, JM Cronin, SN McCarthy Appetite 59 (2), 391-398, 2012 | 128 | 2012 |
| Fast food and fast games: An ethnographic exploration of food consumption complexity among the videogames subculture JM Cronin, MB McCarthy British Food Journal 113 (6), 720-743, 2011 | 54 | 2011 |
| Mapping the extended frontiers of escapism: binge-watching and hyperdiegetic exploration S Jones, J Cronin, MG Piacentini Journal of Marketing Management 34 (5-6), 497-508, 2018 | 53 | 2018 |
| Paradox, performance and food: managing difference in the construction of femininity JM Cronin, MB McCarthy, MA Newcombe, SN McCarthy Consumption Markets & Culture 17 (4), 367-391, 2014 | 45 | 2014 |
| Money, mavens, time, and price search: Modelling the joint creation of utilitarian and hedonic value in grocery shopping A Collins, E Kavanagh, J Cronin, R George Journal of Marketing Management 30 (7-8), 719-746, 2014 | 34 | 2014 |
| Lunch of the last human: Nutritionally complete food and the fantasies of market-based progress J Cronin, J Fitchett Marketing Theory 21 (1), 3-24, 2021 | 33 | 2021 |
| Creeping edgework: carnivalesque consumption and the social experience of health risk JM Cronin, M McCarthy, A Collins Sociology of health & illness 36 (8), 1125-1140, 2014 | 32 | 2014 |
| ‘When people take action….’Mainstreaming malcontent and the role of the celebrity institutional entrepreneur GC Hopkinson, J Cronin Journal of Marketing Management 31 (13-14), 1383-1402, 2015 | 29 | 2015 |
| Deconstructing consumer discipline: How self-management is experienced in the marketplace JM Cronin, M McCarthy, M Delaney European Journal of Marketing 49 (11/12), 1902-1922, 2015 | 27 | 2015 |
| Managing collective effervescence:‘Zomsumption’and postemotional fandom J Cronin, HL Cocker Marketing Theory 19 (3), 281-299, 2019 | 26 | 2019 |
| Preventing game over: A study of the situated food choice influences within the videogames subculture JM Cronin, MB McCarthy Journal of Social Marketing 1 (2), 133-153, 2011 | 24 | 2011 |
| Bodysnatching in the marketplace: Market-focused health activism and compelling narratives of dys-appearance J Cronin, G Hopkinson Marketing Theory 18 (3), 269-286, 2018 | 20 | 2018 |
| The bigger society: considering lived consumption experiences in managing social change around obesity J Cronin, M McCarthy, M Brennan, S McCarthy European Journal of Marketing 48 (9/10), 1558-1578, 2014 | 20 | 2014 |
| The interrupted world: Surrealist disruption and altered escapes from reality S Jones, J Cronin, M Piacentini Marketing Theory 20 (4), 459-480, 2020 | 16 | 2020 |
| From store brands to store brandscapes: the emergence of a time and money saving heuristic AM Collins, JM Cronin, S Burt, RJ George European Journal of Marketing 49 (5/6), 894-918, 2015 | 15 | 2015 |
| High-fidelity consumption and the claustropolitan structure of feeling Q Hoang, J Cronin, A Skandalis Marketing Theory 22 (1), 85-104, 2022 | 14 | 2022 |
| Marketing “gamer foods”: Qualitative insights into responsible strategy development J Cronin, M McCarthy Journal of Food Products Marketing 18 (3), 163-185, 2012 | 14 | 2012 |
| Celebrity brand break-up: Fan experiences of para-loveshock S Jones, J Cronin, MG Piacentini Journal of Business Research 145, 720-731, 2022 | 11 | 2022 |
