Marin Alexandrov Marinov
Marin Alexandrov Marinov
Professor of International Business, Aalborg University
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Cited by
Cited by
International Business: European Edition
M Czinkota, I Ronkainen, M Moffett, S Marinova, M Marinov
John Wiley and Sons, 2009
International Business
O Shenkar, Y Luo, T Chi
Routledge, 2014
Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries
D Petrovici, M Marinov
European Journal of Marketing, 2007
New Tecnology and Developments in Management Organization
J Child
Human Factors: Man, Machine, and New Technology - Human, 1986
Microeconomic issues in the transition to a market economy
J Svejnar
Journal of Economic Perspectives 5 (4), 123-138, 1991
Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania
D Petrovici, S Marinova, M Marinov, N Lee
International Marketing Review 24 (5), 539-562, 2007
Marketing approaches in Bulgaria
M Marinov, T Cox, GJ Avlonitis, T Kouremenos
European Journal of Marketing 27 (11-12), 34-46, 1993
Marketing in the Emerging Markets of Islamic countries
M Marinov
Springer, 2006
Privatisation and Sustainable Competitive Advantage in the Emerging Economies of Central Europe
J Fahy, G Hooley, J Beracs, K Fonfara, M Marinov, V Gabrijan
Management International Review 43 (4), 407-428, 2003
Marketing Strategies for the 21st Century: Lessons from the Top Hungarian Companies
G Hooley, J Beracs, M Marinov
Journal of Strategic Marketing 5 (3), 143-165, 1997
Institutional Field for Outward Foreign Direct Investment: A Theoretical Extension?
S Marinova, J Child, M Marinov
Institutional theory in international business and management, 2012
Marketing implications of communist ideological legacy in culture in the context of Central and Eastern Europe: a comparison of Bulgaria, Romania, and Ukraine
MA Marinov, ST Marinova, LA Manrai, AK Manrai
Journal of Euromarketing 11 (1), 7-35, 2002
Foreign direct investment in Central and Eastern Europe
ST Marinova, MA Marinov
Routledge, 2018
Inducing the internationalisation of family manufacturing firms from a transition context
S Marinova, M Marinov
European Business Review, 2017
Internationalization of emerging economies and firms
MA Marinov, ST Marinova
Internationalization of emerging economies and firms, 1-14, 2012
Evolution of firm-and country-specific advantages and disadvantages in the process of Chinese firm internationalization
S Marinova, J Child, M Marinov
Dynamics of globalization: Location-specific advantages or liabilities of …, 2011
Internationalization of Polish Firms via Foreign Direct Investment: A Multiple-Case-Study Approach
M Gorynia, J Nowak, P Trąpczyński, R Wolniak
Successes and challenges of emerging economy multinationals, 184-216, 2014
Market-seeking motives and market-related promises and actions in foreign direct investment privatization in Central and Eastern Europe
ST Marinova, MA Marinov, A Yaprak
Journal of East-West Business 10 (1), 7-41, 2004
Foreign direct investment in the emerging markets of Central and Eastern Europe: motives and marketing strategies
MA Marinov, ST Marinova
Globalization, the Multinational Firm, and Emerging Economies, 21-52, 2000
An examination of Turkish direct investments in Central and Eastern Europe and the Commonwealth of Independent States
R Culpan
Foreign direct investment in Central and Eastern Europe, 181-199, 2018
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