Hilke Plassmann
Hilke Plassmann
INSEAD Chaired Professor of Decision Neuroscience
Verified email at insead.edu - Homepage
TitleCited byYear
Marketing actions can modulate neural representations of experienced pleasantness
H Plassmann, J O'Doherty, B Shiv, A Rangel
Proceedings of the National Academy of Sciences 105 (3), 1050-1054, 2008
Orbitofrontal cortex encodes willingness to pay in everyday economic transactions
H Plassmann, J O'Doherty, A Rangel
Journal of neuroscience 27 (37), 9984-9988, 2007
The relative strength of affective commitment in securing loyalty in service relationships
H Evanschitzky, GR Iyer, H Plassmann, J Niessing, H Meffert
Journal of business research 59 (12), 1207-1213, 2006
NeuroEconomics: An overview from an economic perspective
P Kenning, H Plassmann
Brain Research Bulletin 67 (5), 343-354, 2005
Branding the brain: A critical review and outlook
H Plassmann, TZ Ramsøy, M Milosavljevic
Journal of consumer psychology 22 (1), 18-36, 2012
Nonlinear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision making
M Deppe, W Schwindt, H Kugel, H Plassmann, P Kenning
Journal of Neuroimaging 15 (2), 171-182, 2005
Appetitive and aversive goal values are encoded in the medial orbitofrontal cortex at the time of decision making
H Plassmann, JP O'Doherty, A Rangel
Journal of neuroscience 30 (32), 10799-10808, 2010
Dissociating valuation and saliency signals during decision-making
A Litt, H Plassmann, B Shiv, A Rangel
Cerebral cortex 21 (1), 95-102, 2010
What can advertisers learn from neuroscience?
H Plassmann, T Ambler, S Braeutigam, P Kenning
International Journal of Advertising 26 (2), 151-175, 2007
Applications of functional magnetic resonance imaging for market research
P Kenning, H Plassmann, D Ahlert
Qualitative Market Research: An International Journal 10 (2), 135-152, 2007
Evidence for a neural correlate of a framing effect: Bias-specific activity in the ventromedial prefrontal cortex during credibility judgments
M Deppe, W Schwindt, J Kraemer, H Kugel, H Plassmann, P Kenning, ...
Brain research bulletin 67 (5), 413-421, 2005
Repetitive transcranial magnetic stimulation over the right dorsolateral prefrontal cortex decreases valuations during food choices
M Camus, N Halelamien, H Plassmann, S Shimojo, J O’Doherty, ...
European Journal of Neuroscience 30 (10), 1980-1988, 2009
Cognitive regulation during decision making shifts behavioral control between ventromedial and dorsolateral prefrontal value systems
CA Hutcherson, H Plassmann, JJ Gross, A Rangel
Journal of Neuroscience 32 (39), 13543-13554, 2012
Consumer neuroscience: applications, challenges, and possible solutions
H Plassmann, V Venkatraman, S Huettel, C Yoon
Journal of Marketing Research 52 (4), 427-435, 2015
Consumer neuroscience
P Kenning, H Plassmann, D Ahlert
Marketing ZfP 29 (1), 56-72, 2007
Decision neuroscience and consumer decision making
C Yoon, R Gonzalez, A Bechara, GS Berns, AA Dagher, L Dubé, ...
Marketing Letters 23 (2), 473-485, 2012
Why companies should make their customers happy: The neural correlates of customer loyalty
H Plassmann, P Kenning, D Ahlert
ACR North American Advances, 2007
How neuroscience can inform consumer research
PH Kenning, H Plassmann
IEEE Transactions on Neural Systems and Rehabilitation Engineering 16 (6 …, 2008
Anterior cingulate reflects susceptibility to framing during attractiveness evaluation
M Deppe, W Schwindt, A Pieper, H Kugel, H Plassmann, P Kenning, ...
Neuroreport 18 (11), 1119-1123, 2007
Individual differences in marketing placebo effects: Evidence from brain imaging and behavioral experiments
H Plassmann, B Weber
Journal of Marketing Research 52 (4), 493-510, 2015
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