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Marta Blazquez Cano
Marta Blazquez Cano
Senior Lecturer in Marketing
Verified email at manchester.ac.uk
Title
Cited by
Cited by
Year
Fashion shopping in multichannel retail: The role of technology in enhancing the customer experience
M Blázquez
International Journal of Electronic Commerce 18 (4), 97-116, 2014
6522014
Store of the future: Towards a (re) invention and (re) imagination of physical store space in an omnichannel context
B Alexander, MB Cano
Journal of Retailing and Consumer Services 55, 101913, 2020
1942020
The influence of image interactivity upon user engagement when using mobile touch screens
MB Cano, P Perry, R Ashman, K Waite
Computers in Human Behavior 77, 406-412, 2017
1432017
How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship …
S Zhou, M Blazquez, H McCormick, L Barnes
Journal of Business Research 134, 122-142, 2021
1232021
Social media influencers’ narrative strategies to create eWOM: A theoretical contribution
S Zhou, L Barnes, H McCormick, MB Cano
International Journal of Information Management 59, 102293, 2021
1192021
Consumers’ knowledge and intentions towards sustainability: A Spanish fashion perspective
M Blazquez, CE Henninger, B Alexander, C Franquesa
Fashion Practice 12 (1), 34-54, 2020
752020
Futurising the physical store in the omnichannel retail environment
B Alexander, MB Cano
Exploring Omnichannel Retailing: Common expectations and diverse realities …, 2019
552019
Why do online retailers succeed? The identification and prioritization of success factors for Indian fashion retailers
V Kaushik, A Khare, R Boardman, MB Cano
Electronic Commerce Research and Applications 39, 100906, 2020
542020
Introduction to vintage luxury fashion—Exploring the rise of the secondhand clothing trade
D Ryding, CE Henninger, M Blazquez Cano
Vintage luxury fashion: exploring the rise of the secondhand clothing trade …, 2018
522018
Exploring Millennial's perceptions towards luxury fashion wearable technology
M Blazquez, B Alexander, K Fung
Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020
402020
Social commerce
R Boardman, M Blazquez, CE Henninger, D Ryding
Springer International Publishing, 2019
332019
International flagship stores: an exploration of store atmospherics and their influence on purchase behaviour
M Blazquez, R Boardman, L Xu
International Journal of business and Globalisation 22 (1), 110-126, 2019
302019
Branding, marketing, and design: Experiential in-store digital environments
A Kent, C Dennis, MB Cano, E Helberger, J Brakus
Fashion and Textiles: Breakthroughs in Research and Practice, 275-298, 2018
292018
The Epiphanic Sustainable Fast Fashion Epoch: A New Fashion Ethical Fashion Mandate
C Rutter, K Armstrong, M Blazquez Cano
Sustainability in fashion: a cradle to upcycle approach, 11-30, 2017
292017
Omnichannel fashion retail and channel integration: The case of department stores
A Kent, M Vianello, MB Cano, E Helberger
Handbook of research on global fashion management and merchandising, 398-419, 2016
282016
Translating the need for touch to online fashion shopping via digital technology
P Perry, M Blazquez, S Padilla
Proceedings of the 1st International Conference on Digital Technologies for …, 2013
272013
eWOM: The rise of the opinion leaders
S Zhou, H McCormick, M Blazquez, L Barnes
Social Commerce: Consumer Behaviour in Online Environments, 189-212, 2019
232019
Exploring the effects of social commerce on consumers’ browsing motivations and purchase intentions in the UK fashion industry
M Blazquez, T Zhang, R Boardman, CE Henninger
Social commerce: Consumer behaviour in online environments, 99-115, 2019
232019
The effects of rebranding on customer-based brand equity
M Blazquez, K Mattich, CE Henninger, E Helberger
International Journal of Business and Globalisation 22 (1), 91-109, 2019
202019
Cradle-to-cradle versus consumer preferences in the fashion industry
CE Henninger, M Blazquez, R Boardman, C Jones, H McCormick, ...
Encyclopaedia of Renewable and Sustainable Materials, Oxford:: Elsevier, 353-57, 2020
162020
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