| Branding co-creation with members of online brand communities N Hajli, M Shanmugam, S Papagiannidis, D Zahay, MO Richard Journal of Business Research 70, 136-144, 2017 | 441 | 2017 |
| The applications of social commerce constructs M Shanmugam, S Sun, A Amidi, F Khani, F Khani International Journal of Information Management 36 (3), 425-432, 2016 | 228 | 2016 |
| A study on the continuance participation in on-line communities with social commerce perspective N Hajli, M Shanmugam, P Powell, PED Love Technological Forecasting and Social Change 96, 232-241, 2015 | 202 | 2015 |
| Investigating the antecedents of e-commerce satisfaction in social commerce context RW Attar, M Shanmugam, N Hajli British Food Journal 123 (3), 849-868, 2021 | 88 | 2021 |
| Understanding customer perceptions of internet banking: the case of the UK M Shanmugam, YY Wang, H Bugshan, N Hajli Journal of Enterprise Information Management 28 (5), 622-636, 2015 | 74 | 2015 |
| A practical model for e-commerce adoption in Iran N Hajli, J Sims, M Shanmugam Journal of Enterprise Information Management 27 (6), 719-730, 2014 | 74 | 2014 |
| Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce S Bazi, A Hajli, N Hajli, M Shanmugam, X Lin Information Technology & People 33 (2), 456-476, 2020 | 64 | 2020 |
| Health care development: integrating transaction cost theory with social support theory MN Hajli, M Shanmugam, A Hajli, AH Khani, Y Wang Informatics for Health and Social Care 40 (4), 334-344, 2015 | 60 | 2015 |
| Analyzing students records to identify patterns of students' performance ACK Hoe, MS Ahmad, TC Hooi, M Shanmugam, SS Gunasekaran, ... 2013 International Conference on Research and Innovation in Information …, 2013 | 40 | 2013 |
| The importance of trust for electronic commerce satisfaction: an entrepreneurial perspective F Shirazi, NA Adam, M Shanmugam, CD Schultz British Food Journal 123 (2), 789-802, 2021 | 26 | 2021 |
| Social commerce from the Information Systems perspective: A systematic literature review M Shanmugam, YY Jusoh 2014 International Conference on Computer and Information Sciences (ICCOINS …, 2014 | 21 | 2014 |
| Designing computer games to introduce programming to children J Singh, LL Wei, M Shanmugam, SS Gunasekaran, SK Dorairaj, ... Proceedings of the 4th International Conference on Information Technology …, 2008 | 21 | 2008 |
| Managing enterprise social media to develop consumer trust HT Tseng, M Shanmugam, P Magalingam, S Shahbazi, MS Featherman British Food Journal 124 (12), 4626-4643, 2022 | 12 | 2022 |
| Measuring the performance of the virtual teams in global software development projects AY Gheni, YY Jusoh, MA Jabbar, N Mohd Ali, M Shanmugam, HA Yousif Journal of Information Technology Management 11 (1), 42-59, 2019 | 11 | 2019 |
| Using new forms of information and communication technologies to empower SMEs S Jia, HT Tseng, M Shanmugam, DJ Rees, R Thomas, N Hajli British Food Journal 124 (12), 4833-4846, 2022 | 9 | 2022 |
| A review on attack graph analysis for iot vulnerability assessment: challenges, open issues, and future directions OSMBH Almazrouei, P Magalingam, MK Hasan, M Shanmugam IEEE Access, 2023 | 6 | 2023 |
| A theoretical extension and empirical investigation for continuance use in social networking sites M Shanmugam, YY Jusoh, RNH Nor, MA Jabar Arpn Journal of Engineering and Applied Sciences 10 (23), 17730-17739, 2015 | 6 | 2015 |
| Formulation of an integrated social commerce framework to promote social capital for energy sectors M Shanmugam, V Karunakaran, A Amidi Indonesian Journal of Electrical Engineering and Computer Science 15 (1 …, 2019 | 5 | 2019 |
| The impact of social commerce determinants on social capital for energy sectors M Shanmugam, AY Gheni, AF Bin Yusof, V Karunakaran Journal of Information Technology Management 11 (1), 60-75, 2019 | 5 | 2019 |
| MEASURING CONTINUANCE PARTICIPATION IN ONLINE COMMUNITIES. M Shanmugam, Y YAH JUSOH, MA Jabar, R NOR HAIZAN NOR Journal of Theoretical & Applied Information Technology 95 (15), 2017 | 5 | 2017 |
Nick HajliAI Strategist and Professor in Digital Strategy, Loughborough UniversityVerified email at lboro.ac.uk
