| Managing your co‐creation mix: co‐creation ventures in distinctive contexts T Roser, R DeFillippi, A Samson European business review 25 (1), 20-41, 2013 | 325 | 2013 |
| The Behavioral Economics Guide 2014 (with a foreword by George Loewenstein and Rory Sutherland) A Samson, G Loewenstein, R Sutherland https://www.behavioraleconomics.com/be-guide/the-behavioral-economics-guide …, 2014 | 273* | 2014 |
| Co-creation: new pathways to value: an overview T Roser, A Samson, P Humphreys, E Cruz-Valdivieso Promise & LSE Enterprise, 2009 | 168 | 2009 |
| Two minds, three ways: dual system and dual process models in consumer psychology A Samson, BG Voyer AMS review 2, 48-71, 2012 | 144 | 2012 |
| Understanding the buzz that matters: negative vs positive word of mouth A Samson International Journal of Market Research 48 (6), 647-657, 2006 | 131 | 2006 |
| New pathways to value: Co-creating products by collaborating with customers T Roser, A Samson, P Humphreys, E Cruz-Valdivieso LSE Enterprise, 2009 | 123* | 2009 |
| Advocacy drives growth P Marsden, A Samson, N Upton Brand strategy, 45-47, 2005 | 118 | 2005 |
| Emergency purchasing situations: Implications for consumer decision-making A Samson, BG Voyer Journal of Economic Psychology 44, 21-33, 2014 | 95 | 2014 |
| An introduction to behavioral economics A Samson The behavioral economics guide, 1-12, 2014 | 57 | 2014 |
| Product usage and firm-generated word of mouth: Some results from FMCG product trials A Samson International Journal of Market Research 52 (4), 459-482, 2010 | 53 | 2010 |
| The Behavioral Economics Guide 2018 (with an introduction by Robert Cialdini) A Samson, R Cialdini, R Metcalfe https://www.behavioraleconomics.com/be-guide/the-behavioral-economics-guide …, 2018 | 51* | 2018 |
| The Behavioral Economics Guide 2015 (with an introduction by Dan Ariely) A Samson, D Ariely https://www.behavioraleconomics.com/be-guide/the-behavioral-economics-guide …, 2015 | 35 | 2015 |
| The Behavioral Economics Guide 2017 (with an introduction by Cass Sunstein) A Samson, C Sunstein https://www.behavioraleconomics.com/be-guide/the-behavioral-economics-guide …, 2017 | 31 | 2017 |
| Innovation talent as a predictor of business growth SE Briganti, A Samson International Journal of Innovation Science 11 (2), 261-277, 2019 | 23 | 2019 |
| A simple change that could help everyone drink less A Samson Psychology Today 25, 2014 | 19 | 2014 |
| Effects of the media priming asylum-seeker stereotypes on thoughts and behaviour C Lido, R Brown, A Samson, R Calitri Economic and Social Research Council (Great Britain), 2006 | 19* | 2006 |
| Selected behavioral science concepts A Samson, R Miles The behavioral economics guide, 82-114, 2017 | 14 | 2017 |
| The Behavioral Economics Guide 2021 (with an introduction by John List) A Samson, JA List, S Chilazi, I Bohnet https://www.behavioraleconomics.com/be-guide/the-behavioral-economics-guide …, 2021 | 13 | 2021 |
| The Behavioral Economics Guide 2019 (with an introduction by Uri Gneezy) A Samson, U Gneezy, N Mazar https://www.behavioraleconomics.com/be-guide/the-behavioral-economics-guide …, 2019 | 10 | 2019 |
| Behavioral profiling with actionable feedback methodologies and systems S Briganti, KL Dechow, A Samson US Patent 10,489,736, 2019 | 8 | 2019 |
