| Customer experience management in retailing: understanding the buying process NM Puccinelli, RC Goodstein, D Grewal, R Price, P Raghubir, D Stewart Journal of retailing 85 (1), 15-30, 2009 | 1730 | 2009 |
| The moderating effect of perceived risk on consumers' evaluations of product incongruity: Preference for the norm MC Campbell, RC Goodstein Journal of consumer Research 28 (3), 439-449, 2001 | 1019 | 2001 |
| The effect of multiple extrinsic cues on quality perceptions: A matter of consistency AD Miyazaki, D Grewal, RC Goodstein Journal of consumer research 32 (1), 146-153, 2005 | 731 | 2005 |
| Category-based applications and extensions in advertising: Motivating more extensive ad processing RC Goodstein Journal of consumer research 20 (1), 87-99, 1993 | 565 | 1993 |
| The impact of advertising positioning strategies on consumer price sensitivity A Kalra, RC Goodstein Journal of marketing research 35 (2), 210-224, 1998 | 374 | 1998 |
| All cues are not created equal: Obtaining attitude persistence under low-involvement conditions J Sengupta, RC Goodstein, DS Boninger Journal of Consumer Research 23 (4), 351-361, 1997 | 331 | 1997 |
| Pioneering and market share: Is entry time endogenous and does it matter? MJ Moore, W Boulding, RC Goodstein Journal of Marketing Research 28 (1), 97-104, 1991 | 198 | 1991 |
| Transferring “marketing knowledge” to the nonprofit sector AR Andreasen, RC Goodstein, JW Wilson California Management Review 47 (4), 46-67, 2005 | 147 | 2005 |
| Consumer reactions to brand extensions in a competitive context: does fit still matter? SJ Milberg, F Sinn, RC Goodstein Journal of Consumer Research 37 (3), 543-553, 2010 | 142 | 2010 |
| A social identity perspective on aspirational advertising: Implicit threats to collective self-esteem and strategies to overcome them CV Dimofte, RC Goodstein, AM Brumbaugh Journal of Consumer Psychology 25 (3), 416-430, 2015 | 90 | 2015 |
| Retailer marketing communications in the digital age: getting the right message to the right shopper at the right time D Villanova, AV Bodapati, NM Puccinelli, M Tsiros, RC Goodstein, ... Journal of Retailing 97 (1), 116-132, 2021 | 88 | 2021 |
| Compromising the compromise effect: Brands matter F Sinn, SJ Milberg, LD Epstein, RC Goodstein Marketing Letters 18, 223-236, 2007 | 78 | 2007 |
| The emergence of consumer research HH Kassarjian, RC Goodstein The Sage Handbook of Marketing Theory, Sage, London, 59-73, 2010 | 61 | 2010 |
| Effect of archetypal embeds on feelings: An indirect route to affecting attitudes? AB Aylesworth, RC Goodstein, A Kalra Journal of Advertising 28 (3), 73-81, 1999 | 58 | 1999 |
| When are feelings generated? Assessing the presence and reliability of feelings based on storyboards and animatics RC Goodstein, JA Edell, MC Moore Emotion in advertising: Theoretical and practical explorations, 175-193, 1990 | 57 | 1990 |
| UPC scanner pricing systems: Are they accurate? RC Goodstein Journal of Marketing 58 (2), 20-30, 1994 | 52 | 1994 |
| Improving the effect of guarantees: The role of a retailer's reputation AL Roggeveen, RC Goodstein, D Grewal Journal of Retailing 90 (1), 27-39, 2014 | 44 | 2014 |
| Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success SJ Milberg, RC Goodstein, F Sinn, A Cuneo, LD Epstein Journal of Marketing Management 29 (3-4), 374-390, 2013 | 40 | 2013 |
| A new approach to measuring retail promotion effectiveness: A case of store traffic LD Epstein, AA Flores, RC Goodstein, SJ Milberg Journal of Business Research 69 (10), 4394-4402, 2016 | 23 | 2016 |
| Parent brand susceptibility to negative feedback effects from brand extensions: A meta‐analysis of experimental consumer findings SJ Milberg, A Cuneo, M Silva, RC Goodstein Journal of Consumer Psychology 33 (1), 21-44, 2023 | 18 | 2023 |
