| Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry ICL Ng, R Maull, N Yip European management journal 27 (6), 377-387, 2009 | 356 | 2009 |
| The Internet-of-Things: Review and research directions ICL Ng, SYL Wakenshaw International Journal of Research in Marketing 34 (1), 3-21, 2017 | 347 | 2017 |
| Education as service: The understanding of university experience through the service logic ICL Ng, J Forbes Journal of Marketing for higher Education 19 (1), 38-64, 2009 | 320 | 2009 |
| Servitization and operations management: a service dominant-logic approach M Howard, N Caldwell, L Smith, R Maull, ICL Ng International Journal of Operations & Production Management, 2014 | 270 | 2014 |
| Transitioning from a goods‐dominant to a service‐dominant logic: Visualising the value proposition of Rolls‐Royce I Ng, G Parry, L Smith, R Maull, G Briscoe Journal of Service Management, 2012 | 175 | 2012 |
| Outcome‐based service contracts in the defence industry–mitigating the challenges ICL Ng, SS Nudurupati Journal of Service Management, 2010 | 175 | 2010 |
| An integrative framework of value ICL Ng, LA Smith Special issue–Toward a better understanding of the role of value in markets …, 2012 | 173 | 2012 |
| Viable service systems and decision making in service management R Badinelli, S Barile, I Ng, F Polese, M Saviano, P Di Nauta Journal of Service Management, 2012 | 152 | 2012 |
| Outcome-based contracts as new business model: The role of partnership and value-driven relational assets ICL Ng, DX Ding, N Yip Industrial Marketing Management 42 (5), 730-743, 2013 | 136 | 2013 |
| Outcome-based contracts as new business model: The role of partnership and value-driven relational assets ICL Ng, DX Ding, N Yip Industrial Marketing Management 42 (5), 730-743, 2013 | 136 | 2013 |
| The pricing and revenue management of services: A strategic approach ICL Ng Routledge, 2007 | 119 | 2007 |
| The strategic role of unused service capacity ICL Ng, J Wirtz, KS Lee International Journal of Service Industry Management, 1999 | 115 | 1999 |
| Embedding the new discipline of service science I Ng, R Maull, L Smith The science of service systems, 13-35, 2011 | 105 | 2011 |
| Contextual variety, Internet-of-Things and the choice of tailoring over platform: Mass customisation strategy in supply chain management I Ng, K Scharf, G Pogrebna, R Maull International Journal of Production Economics 159, 76-87, 2015 | 103 | 2015 |
| Value co-creation in the delivery of outcome-based contracts for business-to-business service ICL Ng, SS Nudurupati, P Tasker Advanced Institute of Management Research, 2010 | 87 | 2010 |
| Advanced sale of service capacities: a theoretical analysis of the impact of price sensitivity on pricing and capacity allocations KS Lee, ICL Ng Journal of Business Research 54 (3), 219-225, 2001 | 83 | 2001 |
| SD Logic Research Directions and Opportunities: The Perspective of Systems, Complexity and Engineering ICL Ng, R Badinelli, F Polese, P Di Nauta, H Löbler, S Halliday Marketing Theory, 160-172, 2011 | 75 | 2011 |
| Two strands of servitization: A thematic analysis of traditional and customer co-created servitization and future research directions MH Green, P Davies, ICL Ng International Journal of Production Economics 192, 40-53, 2017 | 72 | 2017 |
| Operationalising IoT for reverse supply: the development of use-visibility measures GC Parry, SA Brax, RS Maull, ICL Ng Supply Chain Management: An International Journal, 2016 | 72 | 2016 |
| Complex engineering service systems: Concepts and research I Ng, G Parry, P Wild, D McFarlane, P Tasker Springer Science & Business Media, 2011 | 67 | 2011 |
roger maullUniversity of ExeterVerified email at exeter.ac.uk
