Paul Baines

Cited by

	All	Since 2020
Citations	4256	1455
h-index	35	21
i10-index	59	38

320

160

240

200120022003200420052006200720082009201020112012201320142015201620172018201920202021202220232024202511 18 21 30 44 55 53 79 111 94 129 183 198 221 235 263 307 300 297 306 281 285 267 279 35

Co-authors

Nicholas O'ShaughnessyProfessor of CommunicationVerified email at qmul.ac.uk
Roger MortimoreProfessor of Public Opinion and Political Analysis, King's College LondonVerified email at kcl.ac.uk
Phil HarrisProfessor Emeritus, University of Chester, UK, Woxsen University, Hyderabad, India & UNISA, PretoriaVerified email at chester.ac.uk
Paolo AntonettiEDHEC Business SchoolVerified email at edhec.edu
Sara RosengrenStockholm School of EconomicsVerified email at hhs.se
Kelly L. Page (@drkellypage)UC DenverVerified email at ucdenver.edu
Hugh N. WilsonProfessor of Marketing, Warwick Business SchoolVerified email at wbs.ac.uk
Richard LynchMiddlesex UniversityVerified email at mdx.ac.uk
Emma K. MacdonaldProfessor, Strathclyde Business School, University of Strathclyde, Scotland, UKVerified email at strath.ac.uk
Kevin MoloneyResearch Fellow, Bournemouth UniversityVerified email at bournemouth.ac.uk
Nancy SnowCalifornia State University, FullertonVerified email at fullerton.edu
Moira ClarkProfessor of Strategic MarketingVerified email at henley.ac.uk
Shailendra pratap jainUniversity of Washington, Foster School of BusinessVerified email at uw.edu
Robert P. Ormrod Ph.DExternal Lecturer, Aarhus UniversityVerified email at mgmt.au.dk
Lorna WalkerSenior Lecturer, Regent's University LondonVerified email at regents.ac.uk
Radu DimitriuAssociate Professor in Marketing, Trinity Business School, Trinity College DublinVerified email at tcd.ie
Aron O'CassLa Trobe UniversityVerified email at latrobe.edu.au
Colin PilbeamProfessor of Organisational Safety, Cranfield Safety and Accident Investigation Centre, CranfieldVerified email at cranfield.ac.uk
Iain BlackUniversity of StrathclydeVerified email at strath.ac.uk
Pulak GhoshIIMBVerified email at iimb.ac.in

Paul Baines

Professor of Political Marketing, University of Leicester

Verified email at le.ac.uk - Homepage

political marketing segmentation positioning propaganda disinformation


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Marketing P Baines, C Fill, P Rosengren, Sara and Antonetti	524	2017
The political marketing planning process: improving image and message in strategic target areas PR Baines, P Harris, BR Lewis Marketing Intelligence & Planning 20 (1), 6-14, 2002	233	2002
Strategy development in UK higher education: towards resource‐based competitive advantages R Lynch*, P Baines Journal of Higher Education Policy and Management 26 (2), 171-187, 2004	207	2004
Essentials of Marketing P Baines, C Fill, K Page	190	2013
Public Relations: Contemporary issues and techniques P Baines, J Egan, FW Jefkins Routledge, 2004	190	2004
Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough C Bailey, PR Baines, H Wilson, M Clark Journal of Marketing Management 25 (3-4), 227-252, 2009	176	2009
Marketing and political campaigning: mutually exclusive or exclusively mutual? PR Baines, J Egan Qualitative Market Research: An International Journal 4 (1), 25-34, 2001	155	2001
Marketing C Fill, P Kelly Oxford University Press, 2008	146*	2008
Voter segmentation and candidate positioning PR Baines Handbook of political marketing, 403-420, 1999	143	1999
Marketing 3e P Baines, C Fill	127*	2014
Market segmentation and product differentiation in political campaigns: a technical feature perspective PR Baines, RM Worcester, D Jarrett, R Mortimore Journal of Marketing Management 19 (1-2), 225-249, 2003	112	2003
Contemporary strategic marketing R Brennan, P Baines, P Garneau Bloomsbury Publishing, 2007	106	2007
Guilt in marketing research: An elicitation–consumption perspective and research agenda P Antonetti, P Baines International Journal of Management Reviews 17 (3), 333-355, 2015	104	2015
The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims PR Baines, NJ O'Shaughnessy, K Moloney, B Richards, S Butler, M Gill European Journal of Marketing 44 (3/4), 478-495, 2010	92	2010
Introducing marketing research P Baines, B Chansarkar (No Title), 2002	91	2002
Selling terror: The symbolization and positioning of Jihad NJ O'Shaughnessy, PR Baines Marketing Theory 9 (2), 227-241, 2009	86	2009
From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing P Antonetti, P Baines, L Walker Journal of Marketing Management 31 (9-10), 940-969, 2015	81	2015
The “Americanisation” myth in European political markets‐A focus on the United Kingdom PR Baines, C Scheucher, F Plasser European Journal of Marketing 35 (9/10), 1099-1117, 2001	64	2001
Al-Qaeda messaging evolution and positioning, 1998–2008: Propaganda analysis revisited PR Baines, NJ O’Shaughnessy Public Relations Inquiry 3 (2), 163-191, 2014	63	2014
“Market” classification and political campaigning: some strategic implications PR Baines, R Brennan, J Egan Journal of political marketing 2 (2), 47-66, 2003	62	2003

The system can't perform the operation now. Try again later.

Articles 1–20

Citations per year

Duplicate citations

Merged citations

Add co-authorsCo-authors

Follow

Cited by

Co-authors