Paul Baines

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	All	Since 2016
Citations	2365	1094
h-index	25	19
i10-index	48	31

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Co-authors

Roger MortimoreProfessor of Public Opinion and Political Analysis, King's College LondonVerified email at kcl.ac.uk
Nicholas O'ShaughnessyProfessor of CommunicationVerified email at qmul.ac.uk
Phil HarrisProfessor Emeritus University of ChesterVerified email at chester.ac.uk
Paolo AntonettiNeoma Business SchoolVerified email at neoma-bs.fr
Richard LynchMiddlesex UniversityVerified email at mdx.ac.uk
Hugh N. WilsonProfessor of Marketing, Warwick Business SchoolVerified email at wbs.ac.uk
Kelly L. Page (@drkellypage)The University of Illinois at ChicagoVerified email at uic.edu
Emma K. MacdonaldProfessor of Marketing, Warwick Business School, University of WarwickVerified email at wbs.ac.uk
Kevin MoloneyResearch Fellow, Bournemouth UniversityVerified email at bournemouth.ac.uk
Moira ClarkProfessor of Strategic MarketingVerified email at henley.ac.uk
Sara RosengrenStockholm School of EconomicsVerified email at hhs.se
Lorna WalkerSenior Lecturer, Regent's University LondonVerified email at regents.ac.uk
Robert P. OrmrodAssociate Professor, Aarhus UniversityVerified email at mgmt.au.dk
Colin PilbeamReader in Safety Leadership, Cranfield Safety and Accident Investigation Centre, CranfieldVerified email at cranfield.ac.uk
Nancy SnowCalifornia State University, FullertonVerified email at fullerton.edu
Iain BlackUniversity of StirlingVerified email at stir.ac.uk
Pulak GhoshIIMBVerified email at iimb.ac.in
Aron O'CassMacquarie University
Ross BrennanProfessor of Industrial Marketing, University of HertfordshireVerified email at herts.ac.uk
Radu DimitriuAssociate Professor in Marketing, Trinity Business School, Trinity College DublinVerified email at tcd.ie

Paul Baines

Professor of Political Marketing, University of Leicester

Verified email at le.ac.uk - Homepage

political marketing segmentation positioning propaganda disinformation


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The political marketing planning process: improving image and message in strategic target areas PR Baines, P Harris, BR Lewis Marketing Intelligence & Planning, 2002	168	2002
Strategy development in UK higher education: towards resource‐based competitive advantages R Lynch*, P Baines Journal of Higher Education Policy and Management 26 (2), 171-187, 2004	149	2004
Public relations P Baines, J Egan, F Jefkins Routledge, 2007	143	2007
Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough C Bailey, PR Baines, H Wilson, M Clark Journal of Marketing Management 25 (3-4), 227-252, 2009	127	2009
Voter segmentation and candidate positioning PR Baines Handbook of political marketing, 405-8, 1999	116	1999
Marketing and political campaigning: mutually exclusive or exclusively mutual? PR Baines, J Egan Qualitative Market Research: An International Journal, 2001	114	2001
Essentials of Marketing P Baines, C Fill, K Page	111	2013
Essentials of marketing P Baines, C Fill, K Page Oxford University Press, 2013	111	2013
Contemporary strategic marketing R Brennan, P Baines, P Garneau, L Vos Macmillan International Higher Education, 2007	90	2007
Market segmentation and product differentiation in political campaigns: a technical feature perspective PR Baines, RM Worcester, D Jarrett, R Mortimore Journal of Marketing Management 19 (1-2), 225-249, 2003	89	2003
Introducing marketing research P Baines, B Chansarkar Wiley, 2002	79	2002
Selling terror: The symbolization and positioning of Jihad NJ O'Shaughnessy, PR Baines Marketing Theory 9 (2), 227-241, 2009	69	2009
The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims PR Baines, NJ O'Shaughnessy, K Moloney, B Richards, S Butler, M Gill European Journal of Marketing, 2010	64	2010
The “Americanisation” myth in European political markets‐A focus on the United Kingdom PR Baines, C Scheucher, F Plasser European Journal of Marketing, 2001	57	2001
Guilt in marketing research: an elicitation–consumption perspective and research agenda P Antonetti, P Baines International Journal of Management Reviews 17 (3), 333-355, 2015	49	2015
Marketing C Fill Oxford University Press, 2014	45*	2014
Marketing C Fill, K Page Oxford University Press, 2011	45*	2011
Marketing C Fill, P Kelly Oxford University Press, 2008	45*	2008
Al-Qaeda messaging evolution and positioning, 1998–2008: Propaganda analysis revisited PR Baines, NJ O’Shaughnessy Public Relations Inquiry 3 (2), 163-191, 2014	44	2014
“Market” Classification and Political Campaigning: Some Strategic Implications PR Baines, R Brennan, J Egan Journal of political marketing 2 (2), 47-66, 2003	41	2003

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