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Thomas Kramer
Thomas Kramer
Professor of Marketing, UC Riverside
Verified email at ucr.edu
Title
Cited by
Cited by
Year
The impact of national stereotypes on the country of origin effect: A conceptual framework
M Chattalas, T Kramer, H Takada
International Marketing Review 25 (1), 54-74, 2008
5062008
Conscious and nonconscious components of superstitious beliefs in judgment and decision making
T Kramer, L Block
Journal of Consumer Research 34 (6), 783-793, 2007
2802007
Indulgence or self-control: A dual process model of the effect of incidental pride on indulgent choice
K Wilcox, T Kramer, S Sen
Journal of Consumer Research 38 (1), 151-163, 2010
2512010
The effect of measurement task transparency on preference construction and evaluations of personalized recommendations
T Kramer
Journal of Marketing Research 44 (2), 224-233, 2007
2112007
The effect of superstitious beliefs on performance expectations
L Block, T Kramer
Journal of the Academy of Marketing Science 37 (2), 161-169, 2009
1992009
Do Materialists Prefer the “Brand-as-Servant”? The Interactive Effect of Anthropomorphized Brand Roles and Materialism on Consumer Responses
HC Kim, T Kramer
Journal of Consumer Research 42 (2), 284-299, 2015
1832015
The effect of cultural orientation on consumer responses to personalization
T Kramer, S Spolter-Weisfeld, M Thakkar
Marketing Science 26 (2), 246-258, 2007
1752007
Nonconscious effects of peculiar beliefs on consumer psychology and choice
T Kramer, L Block
Journal of Consumer Psychology 21 (1), 101-111, 2011
1122011
Do touch interface users feel more engaged? The impact of input device type on online shoppers’ engagement, affect, and purchase decisions
S Chung, T Kramer, EM Wong
Psychology & Marketing 35 (11), 795-806, 2018
1032018
In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong
K Kulow, T Kramer
Journal of Consumer Research 43 (2), 334-353, 2016
902016
“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions
HM Kim, T Kramer
Marketing Letters 17 (4), 311-321, 2006
902006
The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices
HM Kim, T Kramer
Marketing Letters 17 (3), 193-203, 2006
812006
Approach-avoidance motivation and the use of affect as information
T Kramer, SO Yoon
Journal of Consumer Psychology 17 (2), 128-138, 2007
782007
Approach-avoidance motivation and the use of affect as information
T Kramer, SO Yoon
782006
Like Mike: Ability contagion through touched objects increases confidence and improves performance
T Kramer, LG Block
Organizational Behavior and Human Decision Processes 124 (2), 215-228, 2014
642014
The effect of a no-pain, no-gain lay theory on product efficacy perceptions
T Kramer, C Irmak, LG Block, V Ilyuk
Marketing Letters 23 (3), 517-529, 2012
592012
Ritualistic Consumption Decreases Loneliness by Increasing Meaning
X Wang, Y Sun, T Kramer
Journal of Marketing Research 58 (2), 282-298, 2021
572021
Comparison selection: An approach to the study of consumer judgment and choice
I Simonson, JR Bettman, T Kramer, JW Payne
Journal of Consumer Psychology 23 (1), 137-149, 2013
512013
The effect of dialectical thinking on the integration of contradictory information
Y DeMotta, MC Chao, T Kramer
Journal of Consumer Psychology 26 (1), 40-52, 2016
482016
The effect of schadenfreude on choice of conventional versus unconventional options
T Kramer, O Yucel-Aybat, L Lau-Gesk
Organizational Behavior and Human Decision Processes 116 (1), 140-147, 2011
432011
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