| Consumer socialization of children: A retrospective look at twenty-five years of research DR John Journal of consumer research 26 (3), 183-213, 1999 | 2548 | 1999 |
| Diluting brand beliefs: when do brand extensions have a negative impact? B Loken, DR John Journal of marketing 57 (3), 71-84, 1993 | 1413 | 1993 |
| The development of self-brand connections in children and adolescents LN Chaplin, D Roedder John Journal of consumer research 32 (1), 119-129, 2005 | 864 | 2005 |
| Growing up in a material world: Age differences in materialism in children and adolescents LN Chaplin, DR John Journal of consumer research 34 (4), 480-493, 2007 | 790 | 2007 |
| The negative impact of extensions: can flagship products be diluted? DR John, B Loken, C Joiner Journal of marketing 62 (1), 19-32, 1998 | 728 | 1998 |
| Consumer socialization of children: A retrospective look at twenty-five years of research D Roedder John Journal of consumer research 26 (3), 183-213, 1999 | 699 | 1999 |
| Brand concept maps: A methodology for identifying brand association networks DR John, B Loken, K Kim, AB Monga Journal of marketing research 43 (4), 549-563, 2006 | 646 | 2006 |
| Consumer learning by analogy: A model of internal knowledge transfer J Gregan-Paxton, DR John Journal of Consumer Research 24 (3), 266-284, 1997 | 604 | 1997 |
| Cultural differences in brand extension evaluation: The influence of analytic versus holistic thinking AB Monga, DR John Journal of consumer research 33 (4), 529-536, 2007 | 547 | 2007 |
| What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation AB Monga, DR John Journal of Marketing 74 (3), 80-92, 2010 | 437 | 2010 |
| Got to get you into my life: Do brand personalities rub off on consumers? JK Park, DR John Journal of consumer research 37 (4), 655-669, 2010 | 426 | 2010 |
| Age Differences in Children's Responses to Television Advertising: An Information Processing Approach DL Roedder Journal of Consumer Research 8 (September), 144-153, 1981 | 425 | 1981 |
| Age differences in information processing: Understanding deficits in young and elderly consumers DR John, CA Cole Journal of consumer research 13 (3), 297-315, 1986 | 397 | 1986 |
| The meaning of brand names to children: A developmental investigation GB Achenreiner, DR John Journal of consumer psychology 13 (3), 205-219, 2003 | 349 | 2003 |
| Interpersonal influences on adolescent materialism: A new look at the role of parents and peers LN Chaplin, DR John Journal of Consumer Psychology 20 (2), 176-184, 2010 | 344 | 2010 |
| The effects of scarcity on consumer decision journeys R Hamilton, D Thompson, S Bone, LN Chaplin, V Griskevicius, ... Journal of the Academy of Marketing Science 47, 532-550, 2019 | 332 | 2019 |
| Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit H Kim, DR John Journal of consumer psychology 18 (2), 116-126, 2008 | 322 | 2008 |
| When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking AB Monga, DR John Journal of Consumer Psychology 18 (4), 320-332, 2008 | 295 | 2008 |
| Knowledge bases and salesperson effectiveness: A script-theoretic analysis SM Leong, PS Busch, DR John Journal of Marketing Research 26 (2), 164-178, 1989 | 289 | 1989 |
| Children's Susceptibility to Peer Group Purchase Influence: An Exploratory Investigation. GR Bachmann, DR John, AR Rao Advances in consumer research 20 (1), 1993 | 266 | 1993 |
Lan Nguyen ChaplinNorthwestern UniversityAdresse e-mail validée de Northwestern.edu
