| Understanding retail branding: conceptual insights and research priorities KL Ailawadi, KL Keller Journal of retailing 80 (4), 331-342, 2004 | 2003 | 2004 |
| Pursuing the value-conscious consumer: store brands versus national brand promotions KL Ailawadi, SA Neslin, K Gedenk Journal of marketing 65 (1), 71-89, 2001 | 1867 | 2001 |
| Revenue premium as an outcome measure of brand equity KL Ailawadi, DR Lehmann, SA Neslin Journal of marketing 67 (4), 1-17, 2003 | 1788 | 2003 |
| Private-label use and store loyalty KL Ailawadi, K Pauwels, JBEM Steenkamp Journal of marketing 72 (6), 19-30, 2008 | 746 | 2008 |
| An empirical analysis of the determinants of retail margins: the role of store-brand share KL Ailawadi, B Harlam Journal of Marketing 68 (1), 147-165, 2004 | 595 | 2004 |
| Managing multi-and omni-channel distribution: metrics and research directions KL Ailawadi, PW Farris Journal of retailing 93 (1), 120-135, 2017 | 592 | 2017 |
| The effect of promotion on consumption: Buying more and consuming it faster KL Ailawadi, SA Neslin Journal of Marketing Research 35 (3), 390-398, 1998 | 567 | 1998 |
| Innovations in retail pricing and promotions D Grewal, KL Ailawadi, D Gauri, K Hall, P Kopalle, JR Robertson Journal of Retailing 87, S43-S52, 2011 | 478 | 2011 |
| Communication and promotion decisions in retailing: a review and directions for future research KL Ailawadi, JP Beauchamp, N Donthu, DK Gauri, V Shankar Journal of retailing 85 (1), 42-55, 2009 | 450 | 2009 |
| How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response? H Datta, KL Ailawadi, HJ Van Heerde Journal of Marketing 81 (3), 1-20, 2017 | 447 | 2017 |
| The retail power-performance conundrum: what have we learned? KL Ailawadi Journal of retailing 77 (3), 299-318, 2001 | 429 | 2001 |
| Market response to a major policy change in the marketing mix: Learning from Procter & Gamble's value pricing strategy KL Ailawadi, DR Lehmann, SA Neslin Journal of marketing 65 (1), 44-61, 2001 | 346 | 2001 |
| Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation KL Ailawadi, SA Neslin, YJ Luan, GA Taylor International Journal of research in marketing 31 (2), 156-167, 2014 | 322 | 2014 |
| Promotion profitability for a retailer: the role of promotion, brand, category, and store characteristics KL Ailawadi, BA Harlam, J Cesar, D Trounce Journal of Marketing Research 43 (4), 518-535, 2006 | 307 | 2006 |
| Market power and performance: a cross-industry analysis of manufacturers and retailers KL Ailawadi, N Borin, PW Farris Journal of retailing 71 (3), 211-248, 1995 | 254 | 1995 |
| Retail power: monster or mouse? PW Farris, KL Ailawadi Journal of Retailing 68 (4), 351, 1992 | 224 | 1992 |
| Sales promotion K Gedenk, SA Neslin, KL Ailawadi Retailing in the 21st century: Current and future trends, 393-407, 2010 | 200 | 2010 |
| Decomposition of the sales impact of promotion-induced stockpiling KL Ailawadi, K Gedenk, C Lutzky, SA Neslin Journal of Marketing Research 44 (3), 450-467, 2007 | 195 | 2007 |
| When Wal-Mart enters: How incumbent retailers react and how this affects their sales outcomes KL Ailawadi, J Zhang, A Krishna, MW Kruger Journal of Marketing Research 47 (4), 577-593, 2010 | 176 | 2010 |
| An empirical investigation of the impact of gasoline prices on grocery shopping behavior Y Ma, KL Ailawadi, DK Gauri, D Grewal Journal of marketing 75 (2), 18-35, 2011 | 152 | 2011 |
