| Consumer engagement in online brand communities: a social media perspective L Dessart, C Veloutsou, A Morgan-Thomas Journal of Product & Brand Management 24 (1), 28-42, 2015 | 1553 | 2015 |
| Capturing consumer engagement: duality, dimensionality and measurement L Dessart, C Veloutsou, A Morgan-Thomas Journal of Marketing Management 32 (5-6), 399-426, 2016 | 632 | 2016 |
| Social media engagement: a model of antecedents and relational outcomes L Dessart Journal of Marketing Management 33 (5-6), 375-399, 2017 | 414 | 2017 |
| Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads L Dessart International Journal of Research in Marketing 35 (2), 289-304, 2018 | 159 | 2018 |
| How stories generate consumer engagement: An exploratory study L Dessart, V Pitardi Journal of business research 104, 183-195, 2019 | 139 | 2019 |
| Digital ecosystem and consumer engagement: A socio-technical perspective A Morgan-Thomas, L Dessart, C Veloutsou Journal of Business Research 121, 713-723, 2020 | 130 | 2020 |
| Unveiling heterogeneous engagement-based loyalty in brand communities L Dessart, J Aldás-Manzano, C Veloutsou European Journal of Marketing 53 (9), 1854-1881, 2019 | 82 | 2019 |
| Brand negativity: a relational perspective on anti-brand community participation L Dessart, C Veloutsou, A Morgan-Thomas European Journal of Marketing 54 (7), 1761-1785, 2020 | 78 | 2020 |
| Health and fitness online communities and product behaviour L Dessart, M Duclou Journal of Product & Brand Management 28 (2), 188-199, 2019 | 43 | 2019 |
| Augmenting brand community identification for inactive users: a uses and gratification perspective L Dessart, C Veloutsou Journal of Research in Interactive Marketing 15 (3), 361-385, 2021 | 38 | 2021 |
| What drives anti-brand community behaviours: an examination of online hate of technology brands L Dessart, A Morgan-Thomas, C Veloutsou Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 31 | 2016 |
| Brand repulsion: Consumers’ boundary work with rejected brands L Dessart, B Cova European Journal of Marketing 55 (4), 1285-1311, 2021 | 24 | 2021 |
| Strategic storytelling in the age of sustainability L Dessart, W Standaert Business Horizons 66 (3), 371-385, 2023 | 6 | 2023 |
| Customer engagement in online brand communities: a social media perspective L Dessart, A Morgan-Thomas, C Veloutsou | 6 | 2014 |
| Story-based consumer engagement: a conceptual framework L Dessart, V Pitardi Handbook of Research on Customer Engagement, 204-223, 2019 | 5 | 2019 |
| Heterogeneous brand engagement in brand communities L Dessart, J Aldas-Manzano, C Veloutsou 47th EMAC Annual Conference, 2018 | 3 | 2018 |
| Materiality of online brand community L Dessart, C Veloutsou, A Morgan-Thomas Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016 | 3 | 2016 |
| The role of online social interactions in the recommendation of a brand community C Veloutsou, M Dessart, Laurence, and Arvaniti Engaging Consumers through Branded Entertainment and Convergent Media, 89-109, 2015 | 3 | 2015 |
| Brand communities and anti-brand communities: similarities, differences and implications for practitioners L Dessart, C Veloutsou, A Morgan-Thomas Atiner Conference Paper Series, BUS2012-0337, 2012 | 3 | 2012 |
| The effect of narrative on advertising persuasiveness: The moderating role of concreteness language: An abstract V Pitardi, L Dessart Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 2 | 2018 |
Cleopatra VeloutsouProfessor of Brand Management - Adam Smith Business School - University of GlasgowVerified email at glasgow.ac.uk
