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Laurence Dessart
Laurence Dessart
University of Liège
Verified email at uliege.be - Homepage
Title
Cited by
Cited by
Year
Consumer engagement in online brand communities: a social media perspective
L Dessart, C Veloutsou, A Morgan-Thomas
Journal of Product & Brand Management 24 (1), 28-42, 2015
18232015
Capturing consumer engagement: duality, dimensionality and measurement
L Dessart, C Veloutsou, A Morgan-Thomas
Journal of Marketing Management 32 (5-6), 399-426, 2016
7652016
Social media engagement: a model of antecedents and relational outcomes
L Dessart
Journal of Marketing Management 33 (5-6), 375-399, 2017
5352017
How stories generate consumer engagement: An exploratory study
L Dessart, V Pitardi
Journal of business research 104, 183-195, 2019
2142019
Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads
L Dessart
International Journal of Research in Marketing 35 (2), 289-304, 2018
2072018
Digital ecosystem and consumer engagement: A socio-technical perspective
A Morgan-Thomas, L Dessart, C Veloutsou
Journal of Business Research 121, 713-723, 2020
1972020
Brand negativity: a relational perspective on anti-brand community participation
L Dessart, C Veloutsou, A Morgan-Thomas
European Journal of Marketing 54 (7), 1761-1785, 2020
1162020
Unveiling heterogeneous engagement-based loyalty in brand communities
L Dessart, J Aldás-Manzano, C Veloutsou
European Journal of Marketing 53 (9), 1854-1881, 2019
1042019
Health and fitness online communities and product behaviour
L Dessart, M Duclou
Journal of Product & Brand Management 28 (2), 188-199, 2019
552019
Augmenting brand community identification for inactive users: a uses and gratification perspective
L Dessart, C Veloutsou
Journal of research in Interactive Marketing 15 (3), 361-385, 2021
502021
Brand repulsion: Consumers’ boundary work with rejected brands
L Dessart, B Cova
European Journal of Marketing 55 (4), 1285-1311, 2021
352021
What drives anti-brand community behaviours: an examination of online hate of technology brands
L Dessart, A Morgan-Thomas, C Veloutsou
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
342016
Strategic storytelling in the age of sustainability
L Dessart, W Standaert
Business Horizons 66 (3), 371-385, 2023
312023
Perception of avatars nonverbal behaviors in virtual reality
E Etienne, AL Leclercq, A Remacle, L Dessart, M Schyns
Psychology & Marketing 40 (11), 2464-2481, 2023
232023
Story-based consumer engagement: a conceptual framework
L Dessart, V Pitardi
Handbook of Research on Customer Engagement, 204-223, 2019
62019
Customer engagement in online brand communities: a social media perspective
L Dessart, A Morgan-Thomas, C Veloutsou
52014
Intensity of collective consumption practices in brand communities: the case of crossfit
L Dessart, G Bressolles
Journal of Brand Management 30 (3), 227-244, 2023
42023
The role of online social interactions in the recommendation of a brand community
C Veloutsou, M Dessart, Laurence, and Arvaniti
Engaging Consumers through Branded Entertainment and Convergent Media, 89-109, 2015
42015
A Framework to improve the digital customer experience in complex services
O Kandil, L Dessart, W Standaert, M Bosma
Services Marketing Quarterly 45 (1), 25-54, 2024
32024
The effect of narrative on advertising persuasiveness: The moderating role of concreteness language: An abstract
V Pitardi, L Dessart
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018
32018
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