Laurence Dessart

Cited by

	All	Since 2019
Citations	4241	3682
h-index	14	14
i10-index	14	14

780

390

195

585

201520162017201820192020202120222023202416 58 171 266 363 451 675 715 778 686

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Cleopatra VeloutsouProfessor of Brand Management - Adam Smith Business School - University of GlasgowVerified email at glasgow.ac.uk
Morgan-Thomas, AnnaUniversity of GlasgowVerified email at glasgow.ac.uk
Valentina PitardiSurrey Business SchoolVerified email at surrey.ac.uk
Joaquin Aldas-ManzanoUniversitat de Valencia - IvieVerified email at uv.es
bernard covaProfessor of Marketing, Kedge Business SchoolVerified email at kedgebs.com
Kirsten Cowan, Ph.D. Senior Lecturer i...University of EdinburghVerified email at ed.ac.uk
Alena KostykSenior Lecturer in Marketing, University of GlasgowVerified email at glasgow.ac.uk
Michael SchynsUniversity of LiegeVerified email at ulg.ac.be
Willem StandaertHEC Liège - Management School of the University of LiègeVerified email at uliege.be
Omnia KandilDoctoral Researcher in Strategic Marketing innovation at HEC LiegeVerified email at uliege.be
Cécile DelcourtProfessor, HEC LiegeVerified email at ulg.ac.be
Elodie EtienneHEC - University of LièeVerified email at uliege.be
Angélique REMACLEUniversité de Liège ; Université libre de BruxellesVerified email at uliege.be
Gregory BRESSOLLESKEDGE Business SchoolVerified email at kedgebs.com
Charles Pahud de MortangesFull Professor (Emeritus) of MarketingVerified email at uliege.be
Lisa BaiwirHEC LiègeVerified email at uliege.be
Youssra El MidaouiHEC Liège - Management School of the University of LiègeVerified email at uliege.be
Renaud LunardoKedge Business SchoolVerified email at kedgebs.com
Fanny DethierPostdoc at ICHEC, Brussels Management SchoolVerified email at ichec.be
Steven HoornaertProfessor of Digital Marketing and Marketing Analytics, IESEG School of ManagementVerified email at ieseg.fr

Laurence Dessart

University of Liège

Verified email at uliege.be - Homepage

Brand Management Consumer Engagement Digital Marketing


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Consumer engagement in online brand communities: a social media perspective L Dessart, C Veloutsou, A Morgan-Thomas Journal of Product & Brand Management 24 (1), 28-42, 2015	1823	2015
Capturing consumer engagement: duality, dimensionality and measurement L Dessart, C Veloutsou, A Morgan-Thomas Journal of Marketing Management 32 (5-6), 399-426, 2016	765	2016
Social media engagement: a model of antecedents and relational outcomes L Dessart Journal of Marketing Management 33 (5-6), 375-399, 2017	535	2017
How stories generate consumer engagement: An exploratory study L Dessart, V Pitardi Journal of business research 104, 183-195, 2019	214	2019
Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads L Dessart International Journal of Research in Marketing 35 (2), 289-304, 2018	207	2018
Digital ecosystem and consumer engagement: A socio-technical perspective A Morgan-Thomas, L Dessart, C Veloutsou Journal of Business Research 121, 713-723, 2020	197	2020
Brand negativity: a relational perspective on anti-brand community participation L Dessart, C Veloutsou, A Morgan-Thomas European Journal of Marketing 54 (7), 1761-1785, 2020	116	2020
Unveiling heterogeneous engagement-based loyalty in brand communities L Dessart, J Aldás-Manzano, C Veloutsou European Journal of Marketing 53 (9), 1854-1881, 2019	104	2019
Health and fitness online communities and product behaviour L Dessart, M Duclou Journal of Product & Brand Management 28 (2), 188-199, 2019	55	2019
Augmenting brand community identification for inactive users: a uses and gratification perspective L Dessart, C Veloutsou Journal of research in Interactive Marketing 15 (3), 361-385, 2021	50	2021
Brand repulsion: Consumers’ boundary work with rejected brands L Dessart, B Cova European Journal of Marketing 55 (4), 1285-1311, 2021	35	2021
What drives anti-brand community behaviours: an examination of online hate of technology brands L Dessart, A Morgan-Thomas, C Veloutsou Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016	34	2016
Strategic storytelling in the age of sustainability L Dessart, W Standaert Business Horizons 66 (3), 371-385, 2023	31	2023
Perception of avatars nonverbal behaviors in virtual reality E Etienne, AL Leclercq, A Remacle, L Dessart, M Schyns Psychology & Marketing 40 (11), 2464-2481, 2023	23	2023
Story-based consumer engagement: a conceptual framework L Dessart, V Pitardi Handbook of Research on Customer Engagement, 204-223, 2019	6	2019
Customer engagement in online brand communities: a social media perspective L Dessart, A Morgan-Thomas, C Veloutsou	5	2014
Intensity of collective consumption practices in brand communities: the case of crossfit L Dessart, G Bressolles Journal of Brand Management 30 (3), 227-244, 2023	4	2023
The role of online social interactions in the recommendation of a brand community C Veloutsou, M Dessart, Laurence, and Arvaniti Engaging Consumers through Branded Entertainment and Convergent Media, 89-109, 2015	4	2015
A Framework to improve the digital customer experience in complex services O Kandil, L Dessart, W Standaert, M Bosma Services Marketing Quarterly 45 (1), 25-54, 2024	3	2024
The effect of narrative on advertising persuasiveness: The moderating role of concreteness language: An abstract V Pitardi, L Dessart Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018	3	2018

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