| The power of social media storytelling in destination branding NF Lund, SA Cohen, C Scarles Journal of destination marketing & management 8, 271-280, 2018 | 431 | 2018 |
| The brand value continuum Countering co-destruction of destination branding in social media through storytelling NF Lund, C Scarles, SA Cohen Journal of Travel Research, 2019 | 76 | 2019 |
| Quality of life perspectives for different social groups in a World Centre of Tourism and Leisure J Choe, M O’Regan, A Kimbu, NF Lund, A Ladkin Tourist Studies 21 (4), 615-637, 2021 | 13 | 2021 |
| The application of the Hollywood storytelling formula to destination marketing NF Lund The Destination Branding & Marketing IV Conference proceedings, at Cardiff …, 2012 | 8 | 2012 |
| Applying the Hollywood scriptwriting formula to destination branding NF Lund, AN Kimbu Current Issues in Tourism 24 (8), 1058-1078, 2021 | 7 | 2021 |
| Hamlet Live: the 7 I’s Experiential Strategy Framework for heritage visitor attractions NF Lund, P Holst-Beck, BJ Pine II, A Leask Journal of heritage tourism, 1-17, 2021 | 4 | 2021 |
| The Mediation of Tourism Experiences through Storytelling in Social Media: How DMOs Can Utilise Consumer Storytelling tn Their Brand Narratives NF Lund ENTER2015 PhD Workshop, 27, 2015 | 2* | 2015 |
| Social media storytelling alliances and destination branding. NF Lund University of Surrey, 2018 | 1 | 2018 |
| JOURNAL OF TRAVEL RESEARCH EH Wood, JX Hao, Y Fu, C Hsu, XR Li, N Chen, S Stepchenkova, X Dai, ... Journal of Travel Research 1, 15, 2019 | | 2019 |
| The power of co-creative story-telling in narratives of place: An account of VisitDenmark's social media practices to build alliances with storytellers NF Lund Aalborg University, 2017 | | 2017 |
| Social sustainability and quality of life in tourism destinations: a cross-cultural analysis J Choe, M O’Regan, A Kimbu, NF Lund Visitor Economy: Strategies and Innovations, Bournemouth University UK, 4 …, 2017 | | 2017 |
| The power of storytelling in social media NF Lund, SA Cohen, C Scarles Copenhagen Business School, 2015 | | 2015 |
| Journal of Destination Marketing & Management NF Lund, SA Cohen, C Scarles | | |
| Quality of life perspectives for different social groups in a World Centre of Tourism and Leisure AN KIMBU, J Choe, M O’Regan, NF Lund, A Ladkin Tourist Studies, 0 | | |
Caroline ScarlesProfessor of Technology in SocietyVerified email at surrey.ac.uk
