| The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications Q Liu, S Gupta International Journal of research in Marketing 28 (3), 205-217, 2011 | 90 | 2011 |
| The cross attributes flexible substitution logit: Uncovering category expansion and share impacts of marketing instruments Q Liu, TJ Steenburgh, S Gupta Marketing Science 34 (1), 144-159, 2015 | 47 | 2015 |
| An empirical model of drug detailing: Dynamic competition and policy implications Q Liu, S Gupta, S Venkataraman, H Liu Management Science 62 (8), 2321-2340, 2016 | 46* | 2016 |
| Promotion spillovers: Drug detailing in combination therapy H Liu, Q Liu, PK Chintagunta Marketing Science 36 (3), 382-401, 2017 | 31 | 2017 |
| Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening C Zhou, M Gill, Q Liu Journal of Marketing Research, 2021 | 28* | 2021 |
| A micro‐level diffusion model for new drug adoption Q Liu, S Gupta Journal of Product Innovation Management 29 (3), 372-384, 2012 | 28 | 2012 |
| Crowdfunding Project Design: Optimal Product Menu and Funding Target Q Liu, X Liu, S Balachander Production and Operations Management, 2021 | 21 | 2021 |
| Direct-to-consumer advertising of pharmaceuticals: an integrative review Q Liu, S Gupta Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices …, 2013 | 16 | 2013 |
| “See your doctor”: the impact of direct-to-consumer advertising on patients with different affliction levels Q Liu, H Liu, M Kalwani Marketing Letters 31, 37-48, 2020 | 9 | 2020 |
| Structural models of the prescription drug market AT Ching, M Hermosilla, Q Liu Foundations and Trends® in Marketing 13 (1), 1-76, 2019 | 9 | 2019 |
| Ask your doctor whether this product is right for you: a Bayesian joint model for patient drug requests and physician prescriptions B Pareek, Q Liu, P Ghosh Journal of the Royal Statistical Society Series A: Statistics in Society 182 …, 2019 | 9 | 2019 |
| Alleles of State Dependence on Digital Platforms: A Dynamic Path to Purchase with Variety Seeking and Inertia Y Chu, H Liu, Q Liu, X Li Available at SSRN 4732010, 2024 | | 2024 |
| Donors, Buyers, and Information Disclosure in Crowdfunding Markets: A Case of Platform Split-up L Yan, Q Liu, T Zhu Available at SSRN 3723845, 2022 | | 2022 |
| The Impact of Expanding Public Health Insurance on Market-based Insurance Premiums: Roles of Risk-Pool Composition and Size Q Liu, M Lei, T Zhu Available at SSRN 3966751, 2021 | | 2021 |
| Comparative Marketing Communication: The Case of Drug Detailing Q Liu, Y Chu, HJ Yoon, H Liu Available at SSRN 3886132, 2021 | | 2021 |
| Rare Disease Detection and Physician Targeting: A Factor Graph Machine Learning Approach Y Cai, Q Liu, C Shi, Y Wang, F Zhang Available at SSRN 3546969, 2020 | | 2020 |
Sachin GuptaHenrietta Louis Johnson Professor of Management and Professor of Marketing, Cornell UniversityVerified email at cornell.edu
