| Online shopping environments in fashion shopping: An SOR based review F Kawaf, S Tagg The marketing review 12 (2), 161-180, 2012 | 172 | 2012 |
| The construction of online shopping experience: A repertory grid approach F Kawaf, S Tagg Computers in Human Behavior 72, 222-232, 2017 | 166 | 2017 |
| Online fashion shopping paradox: The role of customer reviews and facebook marketing F Kawaf, D Istanbulluoglu Journal of Retailing and Consumer Services 48, 144-153, 2019 | 100 | 2019 |
| Capturing digital experience: The method of screencast videography F Kawaf International Journal of Research in Marketing 36 (2), 169-184, 2019 | 46 | 2019 |
| The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China F Kawaf, R Barsha, Z Zhu SKEMA Bussiness school, 2021 | 5 | 2021 |
| Capturing online fashion shopping experiences: a screencast videography F Kawaf Association for Consumer Research 42, 757-757, 2014 | 4 | 2014 |
| Online fashion shopping experiences: web atmospherics and consumer's emotions F Kawaf | 1 | 2016 |
| The role of web atmospherics and consumers emotions in online fashion shopping experiences F Kawaf Marketing Conference Services, 2013 | 1 | 2013 |
| Mapping the terrain of social and livestream commerce research through the affordance lens: a bibliometric review and research agenda F Kawaf, M Girotto Electronic Commerce Research and Applications, 101399, 2024 | | 2024 |
| Unpacking the privacy–personalisation paradox in GDPR-2018 regulated environments: consumer vulnerability and the curse of personalisation F Kawaf, A Montgomery, M Thuemmler Information Technology & People, 2023 | | 2023 |
| Creative approaches to user experience in entrepreneurial startups: emerging impact from screencast videography F Kawaf | | 2023 |
| Screencast videography: understanding experience in the metaverse F Kawaf | | 2022 |
| Using screencast videography as a customer experience and journey mapping tool: a case study F Kawaf, H Bruce, E Krolikowska-Adamczyk, T Rooney, A Ngwakwe SERVSIG, 2022 | | 2022 |
| Social Media Marketing for SMEs F Kawaf | | 2022 |
| Using the method of screencast videography in the classroom F Kawaf | | 2021 |
| How to speak the language of investors, institutions, start-ups and companies F Kawaf | | 2018 |
| Storytelling–Part 1 ‘Start-up success’ F Kawaf | | 2018 |
| Putting the ‘social’back into ‘Social Media’ F Kawaf | | 2018 |
| Product Placement has found a new home–Social Media: An exploratory study on Instagram N Bayrak, F Kawaf | | 2018 |
| The consumption experience of digital environments: Screencast videography F Kawaf exordo, 2015 | | 2015 |
Stephen TaggReader in Marketing, University of StrathclydeVerified email at strath.ac.uk
