Fatema Kawaf
Fatema Kawaf
Senior Lecturer in Digital Marketing
Verified email at greenwich.ac.uk - Homepage
Title
Cited by
Cited by
Year
Online shopping environments in fashion shopping: An SOR based review
F Kawaf, S Tagg
The Marketing Review 12 (2), 161-180, 2012
1012012
The construction of online shopping experience: A repertory grid approach
F Kawaf, S Tagg
Computers in Human Behavior 72, 222-232, 2017
992017
Online fashion shopping paradox: The role of customer reviews and facebook marketing
F Kawaf, D Istanbulluoglu
Journal of Retailing and Consumer Services 48, 144-153, 2019
452019
Capturing digital experience: The method of screencast videography
F Kawaf
International Journal of Research in Marketing 36 (2), 169-184, 2019
142019
Capturing online fashion shopping experiences: a screencast videography
F Kawaf
Advances in Consumer Research 42, 757-757, 2014
32014
The role of web atmospherics and consumers emotions in online fashion shopping experiences
F Kawaf
Marketing Conference Services, 2013
12013
Using the method of screencast videography in the classroom
F Kawaf
2021
How to speak the language of investors, institutions, start-ups and companies
F Kawaf
2018
Storytelling–Part 1 ‘Start-up success’
F Kawaf
2018
Putting the ‘social’back into ‘Social Media’
F Kawaf
2018
Product Placement has found a new home–Social Media: An exploratory study on Instagram
N Bayrak, F Kawaf
2018
Online fashion shopping experiences: web atmospherics and consumer's emotions
F Kawaf
University of Strathclyde, 2016
2016
The consumption experience of digital environments: Screencast videography
F Kawaf
exordo, 2015
2015
SCREENCAST VIDEOGRAPHY: ONLINE CONSUMER BEHAVIOUR METHODOLOGY
F Kawaf
2015 Global Fashion Management Conference at Florence, 889-890, 2015
2015
From Psychology to Marketing, Using the Repertory Grid Technique to Understand and Provide a Fresh Perspective on the Online Fashion Shopping Experience
F Kawaf, S Tagg
Marketing Conference Services, 2013
2013
Online fashion shopping paradox
F Kawaf, D Istanbulluoglu
The Fluid Concept of Community
O Dekel, F Kawaf, O Dekel, F Kawaf
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